Picture Organic Clothing: Sustainable Snow Gear

Picture

Picture was born in 2008 in Clermont-Ferrand, France when childhood friends decided the snow apparel industry needed to change fundamentally. From day one, they've used organic, recycled, and responsibly sourced materials in everything they create with real integrity. They eliminated toxic PFCs in 2017 and developed the first bio-based waterproof-breathable membrane in 2019 with genuine innovation. Our team at Willis is drawn to Picture because they prove sustainability and performance aren't mutually exclusive in any way. Their jackets, pants, and bibs keep you warm and dry without compromising the planet's future. When you invest in Picture, you're supporting a mission-driven brand advancing the entire industry forward meaningfully. Whether you're new to environmentally conscious gear or a longtime practitioner, Picture offers the quality and style you expect from premium snow apparel. Every piece represents genuine commitment to protecting both riders and mountains. That dedication resonates deeply with our community and values.