Alashan Cashmere is one of the newest additions to the Willi’s apparel collection. Founded in 2004, Alashan has been committed to luxury and elegance for 20+ years, offering extensive color palettes and various combinations of natural fibers. Alashan’s product lines range from apparel to home accents, with a commitment to quality and social responsibility. Their environmental accolades include earning The Good Cashmere Standard, which works to improve the welfare of the Cashmere goats, the farmer’s lives, and their collective environment, Bluesign Certification, which focuses on sustainability practices, WRAP (Worldwide Responsible Accredited Production) certified factories, which honors a commitment to social responsibility, Amfori certification, which keeps track of the protection and involvement of the workers, meeting SMETA ethical trade standards, and RWS (Responsible Wool Standard) certification. It’s Cashmere you will look good in and can feel good about!
Starting this year, Willi’s has created several one-of-a-kind pieces in collaboration with Alashan that are exclusive to our stores. We have four sweaters, several hats, and two 3-in-1 gloves to accessorize your winter closet with unique, ski-themed luxury. Our collection is made from either 100% Merino wool or a 95% cotton 5% Cashmere blend, keeping you cozy and comfortable. These items make perfect gifts for all the women in your life, or are a fantastic way to showcase your personal style and love for the season. From town strolls to apres cocktails, Alashan will keep you looking and feeling vibrant through the winter chills.
Alp n Rock is a woman-founded luxury brand with a commitment to creating positive change and styles inspired by Alpine heritage and European sports culture. With a focus on long-lasting change for women and their communities, Alp n Rock has supported Room to Read and U-GO, investing in education, sustainable careers, and income in lower-income countries around the world. In working with Room to Read, Alp n Rock has helped send 1,000 women to school, and now, with U-GO, they are working toward furthering that goal and sending 1,000 women to higher education at universities. In terms of environmental sustainability, Alp n Rock is a certified B Corp, sources Bluesign-certified fabrics, is 100% PFAS-free, and honors a commitment to cruelty-free practices. The unique, long-lasting pieces from Alp n Rock are not only better for your wardrobe, they are better for the world.
For the 2025-2026 season, Willi’s will be carrying three styles of women’s sweaters, each with a taste of the luxurious ski life. The Simran Mock Neck Sweater features a picturesque mountain landscape, wrapping you in a place you would rather be. The Jessica Crew pays homage to the Euro-sport inspiration, with sporty colorblocking and embroidered downhill skiers. Lastly, the Apres All Day Mock Neck features bold text that lets everyone know you’re all about fun. With three styles to showcase your personality, Willi’s array of Alp n Rock sweaters has you covered this winter, with timeless designs that make a statement about your love for the season. These long-lasting pieces are sure to be your new favorite addition to your sweater collection.
Helly Hansen is back! After a few year haitus, Willis's has started carrying the beloved brand once again. Dating back to 1877, Helly Hnsen has its roots in Norway and now, 140 years later, is still trusted by outdoor professionals globally - from the mountains to the sea - and has made continuous improvements in technology and construction. In addition, Helly Hansen also boasts an extensive list of accolades, collaborations, and partnerships that respect, protect, and promote human rights, ethical values, and environmental sustainability.
This 2025-2026 season, Willi's will be carrying ten different men's styles to outfit you from the streets to the summit. Each piece is packed with performance technology and features to make your mountain experiences as comfortable and effortless as possible.
