Roxy Women's Snowboard & Ski Apparel

Roxy

Roxy launched in 1990 as Quiksilver's sister brand dedicated entirely to women in action sports. From surfing to snowboarding, Roxy recognized that female athletes had specific needs that weren't being addressed by generic adaptations of men's products. The brand built their reputation by listening to women riders and translating that feedback into outerwear, base layers, and protective equipment engineered with real understanding. Roxy's snow line includes technical jackets and pants designed with women's body proportions in mind, alongside lifestyle pieces for apres-ski. At Willis, our female skiers and snowboarders consistently gravitate toward Roxy for fits that work without compromise. The brand maintains strong environmental and social values, which resonates with our shop's philosophy. Roxy continues investing in supporting women's participation across all snow sports. When you shop Roxy, you're supporting a brand that championed women in action sports decades before it became standard practice, and they continue that commitment today.