Armada

Armada was founded in 2002 by the AR5 — five pro skiers who decided to build the equipment they wanted to ski on rather than compromise with what existed. Based in Park City, Utah, Armada operates on the principle that skiers should have voice in the companies making their gear. This athlete-owned philosophy runs through everything they produce, from freeride skis to technical outerwear and protective equipment. Their ski lineup ranges from playful all-mountain boards to serious freeride platforms capable of handling variable terrain and serious descents. At Willis, we appreciate Armada's honesty about what their skis do and don't do — no marketing fluff, just straightforward gear built for real skiing. The brand maintains close relationships with their pro team, using real-world feedback to drive refinement. When you ride Armada skis, you're connected to a brand that genuinely understands modern freeskiing and has grown significantly since 2002 while maintaining that foundational respect for the skier experience.