Pit Viper

Pit Viper brings irreverent fun to performance eyewear. Born in 2012 when the founder started modifying military surplus ballistic sunglasses, the brand has evolved into a culture phenomenon while never losing its core mission: make optics that actually work and look amazing doing it. Their commitment to craftsmanship shows in every pair — rigorous lens technology, comfortable fit, and styling that celebrates confidence. Whether you're after sunglasses for apres or goggles for bluebird days, Pit Viper pairs high-performance lenses with designs that make a statement. Every product comes with a lifetime warranty, reflecting faith in quality construction. At Willis, we love how Pit Viper has built a loyal community around authentic, unapologetic style. Their eyewear doesn't just protect your eyes — it expresses who you are on and off the mountain. The brand's approach to customer service and community engagement sets them apart in the eyewear category. Pit Viper proves that performance and personality are inseparable.