Helly Hansen

Helly Hansen's story spans nearly 150 years, originating in Norway in 1877 with a commitment to protecting athletes in extreme conditions. The brand emerged from maritime heritage and evolved into a trusted provider of ski apparel, using generations of expertise in waterproofing, thermal innovation, and durability. Helly Hansen understands cold because Norwegians have always understood it — their products reflect authentic alpine and arctic experience. Each jacket and pant incorporates proven technologies that manage moisture, insulate efficiently, and withstand relentless weather. The brand supplies professional athletes and military units globally, validating their technical credentials. At Willis, we've long appreciated brands that earn their reputation through consistent quality rather than marketing noise. Helly Hansen fits that profile perfectly. Their layering systems work intelligently together, and their commitment to functional design resonates with our philosophy — equip people with gear that works as hard as they do. This is equipment tested in real extremes.