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  <url>
    <loc>https://www.willisskiandboard.com/products/revive-revel-fog-fighter-lens-cleaning-spray-combo</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Revive_20_20Revel_20Fog_20Fighter_20-_20Lens_20Cleaning_20Spray_20Combo-H.webp?v=1791816690</image:loc>
      <image:title>Revive &amp; Revel Fog Fighter - Lens Cleaning Spray Combo</image:title>
      <image:caption></image:caption>
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  <url>
    <loc>https://www.willisskiandboard.com/products/revive-revel-hydro-hater-spray</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Revive_20_20Revel_20Hydro-Hater_20Spray-H.webp?v=1791816691</image:loc>
      <image:title>Revive &amp; Revel Hydro-hater Spray</image:title>
      <image:caption></image:caption>
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  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-hi-speed-elite-130-carbon-lv-gw-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Hi-Speed_Elite_130_Carbon_LV_GW_Ski_Boots_2024-H.webp?v=1792115385</image:loc>
      <image:title>Rossignol Hi-speed Elite 130 Carbon Lv Gw Ski Boots</image:title>
      <image:caption>Rossignol Hi-Speed Elite 130 Carbon LV GW ski boot in black, side view showing the buckles, the power strap and the walk-friendly sole.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/swix-base-cleaner-areosol-70</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Swix_Base_Cleaner-Areosol_70.jpg?v=1781204121</image:loc>
      <image:title>Swix Base Cleaner-areosol 70</image:title>
      <image:caption>This is an image of Swix Base Cleaner-Areosol 70</image:caption>
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  <url>
    <loc>https://www.willisskiandboard.com/products/thirtytwo-shifty-boa-w-snowboard-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/ThirtyTwo_Shifty_Boa_W_Snowboard_Boots_2026-H.webp?v=1792118233</image:loc>
      <image:title>Thirtytwo Shifty Boa W Snowboard Boots 2026</image:title>
      <image:caption>ThirtyTwo Shifty Boa W women&apos;s snowboard boot in black with a Boa dial, three-quarter view of the boot with a fur-lined cuff.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/tyrolia-jrs-4-5-ski-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Tyrolia_20JRS_204.5_20ski_20bindings-H.webp?v=1791816939</image:loc>
      <image:title>Tyrolia Jrs 4.5 Ski Bindings</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-magna-75-w-boots-2026</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Magna_75_W_Boots_2026-H.webp?v=1792092292</image:loc>
      <image:title>Atomic Hawx Magna 75 W Boots 2026</image:title>
      <image:caption>Atomic Hawx Magna 75 W women&apos;s ski boot in black and charcoal, side view showing the buckles, the Select label and the Atomic name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volkl-deacon-4-5-junior-skis</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volkl_Deacon_4.5_Jr_Skis_2022_e1fee3d0-3d00-4f6c-adea-982c8f24ec54.jpg?v=1789536052</image:loc>
      <image:title>Volkl Deacon 4.5 Junior Skis</image:title>
      <image:caption>This is an image of Volkl Deacon 4.5 Junior skis</image:caption>
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  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/pret-epic-x-helmet</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Pret_20Epix_20Xhelmet-H.webp?v=1791816673</image:loc>
      <image:title>Pret Epic X Helmet</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-unleashed-j-skis-with-fdt-7-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Unleashed_J_Skis_with_FDT_7-0_Bindingd_2026-H.webp?v=1792113032</image:loc>
      <image:title>Nordica Unleashed J Skis With Fdt 7.0 Bindings 2026</image:title>
      <image:caption>Nordica Unleashed J skis with FDT 7.0 bindings, top view of the junior pair with a pink, orange and blue graphic. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-magna-100-gw-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Magna_100_GW_Ski_Boots_2026-H.webp?v=1792092275</image:loc>
      <image:title>Atomic Hawx Magna 100 Gw Ski Boots 2026</image:title>
      <image:caption>Atomic Hawx Magna 100 GW ski boot in black with red buckles, side view showing the buckles and the Atomic name on the cuff.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-prime-105-w-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Prime_105_S_W_GW_Ski_Boots_2026-H.webp?v=1792092327</image:loc>
      <image:title>Atomic Hawx Prime 105 S W Gw Ski Boots 2026</image:title>
      <image:caption>Atomic Hawx Prime 105 S W GW women&apos;s ski boot in black, side view showing the buckles, the Hawx name and the Atomic name on the cuff.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-cloud-q8-skis-with-m10-gw-bindingss</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Cloud_Q8_Skis_with_M10_GW_Bindings_2026-H.webp?v=1792092222</image:loc>
      <image:title>Atomic Cloud Q8 Skis With M10 Gw Bindings 2026</image:title>
      <image:caption>Atomic Cloud Q8 skis with M10 GW bindings in teal, top view of the pair, with a close-up of the tip and the binding. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-strive-16-mn-bent-chetler</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Strive_16_MN_Bent_Chetler-H.webp?v=1792092477</image:loc>
      <image:title>Atomic Strive 16 Mn Bent Chetler</image:title>
      <image:caption>Atomic Strive 16 MN Bent Chetler ski bindings in black and gold, top view of the toe piece and the heel piece with the silver brake arm.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-cloud-q12-revoshock-c-skis-with-m10-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Cloud_Q12_Revoshock_C_Skis_with_M10_Bindings-H.webp?v=1792092218</image:loc>
      <image:title>Atomic Cloud Q12 Revoshock C Skis With M10 Bindings</image:title>
      <image:caption>Atomic Cloud Q12 Revoshock C skis with M10 bindings in dark red, top view of the pair, with a close-up of the tip and the binding.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-redster-q9-8-skis-with-icon-12-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Redster_Q9-8_Skis_with_Icon12_GW_Bindings_2026-H.webp?v=1792092433</image:loc>
      <image:title>Atomic Redster Q9.8 Skis With Icon12 Gw Bindings 2026</image:title>
      <image:caption>Atomic Redster Q9.8 skis with Icon12 GW bindings in dark gray with orange accents, top view of the pair, with a tip and binding close-up.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-rookie-s-snowboard-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Rookie_S_Snowboard_Bindings_2026_659a4af2-76d9-4f5c-9038-8fa477a34000.jpg?v=1776439597</image:loc>
      <image:title>Rossignol Rookie S Snowboard Bindings 2026</image:title>
      <image:caption>This is an image of Rossignol Rookie S Snowboard Bindings 2026</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-prime-110x-boa-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Prime_110X_Boa_GW_Ski_Boots_2026_Black_Red-27-5-H.webp?v=1792092336</image:loc>
      <image:title>Atomic Hawx Prime 110x Boa Ski Boots 2026</image:title>
      <image:caption>Atomic Hawx Prime 110X Boa GW Ski Boots in Black Red, from the Winter 25/26 collection, 2026 model year. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rome-riding-hoodie</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rome_Riding_Hoodie_2026.jpg?v=1789521717</image:loc>
      <image:title>Rome Riding Hoodie 2026</image:title>
      <image:caption>This is an image of Rome Riding Hoodie 2026</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rome-basic-hoodie</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rome_Basic_Hoodie_2026_2dc93097-58f3-4674-8162-c7213148ede6.jpg?v=1789521716</image:loc>
      <image:title>Rome Basic Hoodie 2026</image:title>
      <image:caption>This is an image of Rome Basic Hoodie 2026</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-strive-12-gw-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_Strive_12_GW_Bindings-H.webp?v=1793575239</image:loc>
      <image:title>Armada Strive 12 Ski Bindings</image:title>
      <image:caption>Armada Strive 12 GW ski bindings in black, side view of the toe piece and the heel piece with the silver brake arm. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-amt-jr-poles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_20AMT_20Jr_20Poles_202026-H.webp?v=1791816063</image:loc>
      <image:title>Atomic Amt Jr Poles 2026</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-redster-ski-poles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Redster_Ski_Poles-H.webp?v=1793588639</image:loc>
      <image:title>Atomic Redster Ski Poles</image:title>
      <image:caption>Atomic Redster ski pole in pink and orange, full-length view of the single pole with a black grip and a small basket. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-four-pro-l-hd-photo-goggles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Four_Pro_L_HD_Photo_Goggles-H.webp?v=1792092261</image:loc>
      <image:title>Atomic Four Pro L Hd Photo Goggles</image:title>
      <image:caption>Atomic Four Pro L HD Photo goggles with a gold lens, front view of the tan frame and the tan strap with the Atomic name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-revent-jr-s-flash-goggles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Revent_Jr_S_Flash_Gogglese-H.webp?v=1792092452</image:loc>
      <image:title>Atomic Revent Jr S Flash Goggles</image:title>
      <image:caption>Atomic Revent S Jr Flash goggles with a green mirrored lens, front view of the black round frame and the black strap.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-kids-r4-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-sky-junior-shift-skis-with-el-4-5</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Sky_Junior_Shift_Skis_with_EL_4-5_2026-H.webp?v=1793589007</image:loc>
      <image:title>Elan Sky Junior Shift Skis With El 4.5 2026</image:title>
      <image:caption>Elan Sky junior Shift skis with EL 4.5 bindings in lavender and magenta, top view of the pair with white bindings. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-sky-junior-shift-skis-with-el-7-5</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Sky_Junior_Shift_Skis_with_EL_7-5_2026-H.webp?v=1793589012</image:loc>
      <image:title>Elan Sky Junior Shift Skis With El 7.5 2026</image:title>
      <image:caption>Elan Sky junior Shift skis with EL 7.5 bindings in lavender and magenta, top view of the pair with white bindings. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/hestra-womens-czone-powder-glove</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Hestra_CZone_Powder_Womens_Glove-H.webp?v=1792110317</image:loc>
      <image:title>Hestra Womens Czone Powder Glove</image:title>
      <image:caption>Hestra Womens Czone Powder Glove</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/hestra-womens-czone-powder-mitt</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Hestra_CZone_Powder_Womens_Mitten-H.webp?v=1792110326</image:loc>
      <image:title>Hestra Womens Czone Powder Mitt</image:title>
      <image:caption>Hestra Womens Czone Powder Mitt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/icepeak-lorena-junior-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Icepeak_Lorena_Junior_Pant_2025-H.webp?v=1792111805</image:loc>
      <image:title>Icepeak Lorena Junior Pant</image:title>
      <image:caption>Icepeak Lorena junior pant in pale mint with black suspenders, front view of the kids&apos; snow pants with black cuff patches.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/icepeak-lenzen-junior-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Icepeak_Lenzen_Junior_Pant_2025-H.webp?v=1792111782</image:loc>
      <image:title>Icepeak Lenzen Junior Pant</image:title>
      <image:caption>Icepeak Lenzen junior pant in brick red with black suspenders, front view of the kids&apos; snow pants with black cuffs. Come in to Willi&apos;s Ski and Board.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/tyrolia-attack-lyt-9-gw-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Tyrolia_Attack_Lyt_9_GW_Bindings-H.webp?v=1793575156</image:loc>
      <image:title>Tyrolia Attack Lyt 9 Gw Bindings</image:title>
      <image:caption>Tyrolia Attack Lyt 9 GW ski bindings in black, top view of the toe piece and the heel piece with the brake arm. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/giro-emerge-helmet</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Giro_Emerge_Helmet_4ff01381-30bb-447c-b7e4-7fbbca4af6dd.jpg?v=1788705335</image:loc>
      <image:title>Giro Emerge Helmet</image:title>
      <image:caption>This is an image of Giro Emerge Helmet</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-trixie-pro-skis-with-xp10-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Trixie_Pro_Skis_with_XP10_Bindings_2026-H.webp?v=1792115736</image:loc>
      <image:title>Rossignol Trixie Pro Skis With Xp10 Bindings 2026</image:title>
      <image:caption>Rossignol Trixie Pro skis with XP10 bindings, top view of the teal and purple pair with the Rossignol logo, and a close-up of the tip.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/smith-skyline-goggles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Smith_Skyline_Goggles-H.webp?v=1792116770</image:loc>
      <image:title>Smith Skyline Goggles</image:title>
      <image:caption>Smith Skyline goggles with a rose gold Chromapop lens, front view of the frameless lens and the white strap with the Smith name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/lange-starlet-60-junior-boots-2026</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Lange_Starlet_60_Junior_Boots_2026_fix-H.webp?v=1792111967</image:loc>
      <image:title>Lange Starlet 60 Junior Boots 2026</image:title>
      <image:caption>Lange Starlet 60 junior ski boot in bright pink with light blue buckles, side view showing the white Lange name on the shell.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-savor-gt-amid-visor-hd-photo-helmet</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Savor_GT_Amid_Visor_HD_PHoto_Helmet-H.webp?v=1792092457</image:loc>
      <image:title>Atomic Savor Gt Amid Visor Hd Photo Helmet</image:title>
      <image:caption>Atomic Savor GT Amid visor helmet in black with a green and gold mirrored visor, side view showing the vents and the chin strap.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/line-line-bootie-2</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Line_Line_Bootie_2-0_2024.jpg?v=1789521571</image:loc>
      <image:title>Line Line Bootie 2</image:title>
      <image:caption>This is an image of Line Line Bootie 2</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/lange-podium-shoes-retro</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Lange_Podium_Shoes_Retro.jpg?v=1789521561</image:loc>
      <image:title>Lange Podium Shoes Retro</image:title>
      <image:caption>This is an image of Lange Podium Shoes Retro</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/sorel-metro-ii-mens-boot</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Sorel_Metro_II_Mens_Boot_2025.jpg?v=1789521845</image:loc>
      <image:title>Sorel Metro Ii Mens Boot</image:title>
      <image:caption>This is an image of Sorel Metro II Mens Boot</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-footwear-leah-womens-shoe</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Spyder_Footwear_Leah_Womens_Shoe_2025_fa502d51-739f-4454-84a9-61c12cb6f225.jpg?v=1789521852</image:loc>
      <image:title>Spyder Footwear Leah Womens Shoe</image:title>
      <image:caption>This is an image of Spyder  Footwear Leah Womens Shoe</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-footwear-norsk-mens-shoe</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Spyder_Footwear_Norsk_Mens_Shoe_2025_78ea9e6d-a43d-4b45-97b0-e8b408781ecb.jpg?v=1789521853</image:loc>
      <image:title>Spyder Footwear Norsk Mens Shoe</image:title>
      <image:caption>This is an image of Spyder  Footwear Norsk Mens Shoe</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-redster-s9-fis-j-rp3-skis</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Redster_S9_FIS_J-RP3_Skis_2025-H.webp?v=1793588634</image:loc>
      <image:title>Atomic Redster S9 Fis J-rp3 Skis 2025</image:title>
      <image:caption>Atomic Redster S9 FIS J-RP3 skis, top view of the red and black pair standing on end with the Atomic name down the topsheet.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-strive-12-gw-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Strive_12_GW_Bindings_2026-H.webp?v=1793456012</image:loc>
      <image:title>Salomon Strive 12 Gw Bindings 2027</image:title>
      <image:caption>Salomon Strive 12 GW ski bindings in lavender gray, showing the toe piece and the heel piece. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-speedmachine-85-wmns-ski-boots-2020</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_20Speedmachine_2085_20Wmns_20Ski_20Boots_202020-H.webp?v=1785185487</image:loc>
      <image:title>Nordica Speedmachine 85 Wmns Ski Boots 2020</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-2836-ins-mens-jacket-2025</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_2836_Ins_Mens_Jacket_2025-0-H.webp?v=1789768876</image:loc>
      <image:title>Volcom 2836 Insulated Mens Jacket</image:title>
      <image:caption>Volcom 2836 Ins Mens Jacket 2025 in Camouflage, shown from the front | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/dakine-super-tune-kit</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/DaKine_Super_Tune_Kit-H.webp?v=1792105472</image:loc>
      <image:title>Dakine Super Tuning Kit</image:title>
      <image:caption>Dakine Super Tuning Kit, open view of the black bag showing the file guides, brushes and wax iron stored inside. Come in to Willi&apos;s Ski and Board.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-formula-junior-skis-with-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Formula_Red_JRS_Skis_with_EL_4-5.jpg?v=1789535790</image:loc>
      <image:title>Elan Formula Rd Qs Junior Skis 2023</image:title>
      <image:caption>This is an image of Elan Formula RD QS Junior Skis 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-sky-qs-4-5-skis-2023</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_SKY_QS_4-5_Skis_2023.jpg?v=1789535800</image:loc>
      <image:title>Elan SKY QS 4.5 Skis 2023</image:title>
      <image:caption>Elan SKY QS 4.5 Skis 2023 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-starr-qs-4-5-skis-2023</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_STARR_QS_4-5_Skis_2023.jpg?v=1789535801</image:loc>
      <image:title>Elan STARR QS 4.5 Skis 2023</image:title>
      <image:caption>Elan STARR QS 4.5 Skis 2023 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-the-future-junior-snowboard-binding-2023</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_The_Future_Jr_SB_Bindings_2022.jpg?v=1789536013</image:loc>
      <image:title>Salomon The Future Junior Snowboard Binding</image:title>
      <image:caption>This is an image of Salomon The Future Junior snowboard binding</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-bent-jr-skis-140-150</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Bent_Jr_Skis_140-150_2025.webp?v=1792092214</image:loc>
      <image:title>Atomic Bent Jr Skis (140-150) with L6 Bindings 2025</image:title>
      <image:caption>Atomic Bent Jr Skis (140-150) with L6 Bindings 2025 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-magna-110-s-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Magna_110_S_Ski_Boots_2024.jpg?v=1788706178</image:loc>
      <image:title>Atomic Hawx Magna 110 S Ski Boots 2024</image:title>
      <image:caption>Atomic Hawx Magna 110 S Ski Boots 2024 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-warden-11-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Warden_11_MNC_Bindings_2023.webp?v=1792092483</image:loc>
      <image:title>Atomic Warden 11 MN Bindings 2024</image:title>
      <image:caption>Atomic Warden 11 MN Bindings 2024 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/bent-metal-solution-snowboard-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/flow-nx-2-snowboard-bindings-2024</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/giro-crue-mips</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Giro_Crue_MIPS_Helmet_2025.jpg?v=1788706601</image:loc>
      <image:title>Giro Sport Design Crue MIPS Helmet 2025</image:title>
      <image:caption>Giro Sport Design Crue MIPS Helmet 2025 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/oakley-flight-tracker-l-prizm-iridium-goggles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Oakley_Flight_Tracker_L_Prizm_Iridium_Goggles_Matte_Black-Jade.jpg?v=1788707139</image:loc>
      <image:title>Oakley Flight Tracker L Prizm Iridium Goggles</image:title>
      <image:caption>Oakley Flight Tracker L Prizm Iridium Goggles | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/smith-decend-mips-helmet</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Smith_Descend_MIPS_Helmet_Matte_Black-Large.webp?v=1792116754</image:loc>
      <image:title>Smith Descend MIPS Helmet</image:title>
      <image:caption>Smith Descend MIPS Helmet | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/thirtytwo-shifty-boa-sb-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/tyrolia-protector-slr-11-gw-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Tyrolia_Protector_SLR_11_GW_Bindings-0-H.webp?v=1790037949</image:loc>
      <image:title>Tyrolia Protector SLR 11 GW Bindings</image:title>
      <image:caption>Tyrolia Protector SLR 11 GW ski bindings in black and gray, angled view of the toe piece and the heel piece on a light background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-arv-88-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_20ARV_2088_20Skis_202027-0-H.webp?v=1793720164</image:loc>
      <image:title>Armada ARV 88 Skis 2027</image:title>
      <image:caption>Armada ARV 88 skis, top and base view of the pair with a purple, blue and yellow graphic and green Armada letters on the base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-ar-one-110-mv-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_20AR_20ONE_20110_20MV_20Ski_20Boots_202026-H.webp?v=1791816052</image:loc>
      <image:title>Armada Ar One 110 Mv Boots 2027</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-ar-one-90-mv-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_20AR_20ONE_2090_20MV_20Ski_20Boots_202026-H.webp?v=1791816055</image:loc>
      <image:title>Armada Ar One 90 Mv Boots 2027</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-strive-14-gw-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_Strive_14_GW_Bindings-0-H.webp?v=1792084556</image:loc>
      <image:title>Armada Strive 14 GW Bindings</image:title>
      <image:caption>Armada Strive 14 GW ski bindings in black, top view of the toe piece and the heel piece with the silver brake arm. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-ultra-110-s-boa-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_20Hawx_20Ultra_20110_20S_20Boa_20Boots_202026-H.webp?v=1791816130</image:loc>
      <image:title>Atomic Hawx Ultra 110 S Boa Boots 2027</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-mini-grom-snowboard-binding</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-riglet-board-reel</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Riglet_Board_Reel-0-H.webp?v=1792105342</image:loc>
      <image:title>Burton Riglet Board Reel</image:title>
      <image:caption>Burton Riglet board reel in black, a retractable cord with the black Burton grip pad on one end and a pad on the other end.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/giro-roam-goggles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Giro_Roam_Goggles_with_bonus_lens_2026.webp?v=1792109597</image:loc>
      <image:title>Giro Sport Design Roam Goggles with bonus lens</image:title>
      <image:caption>Giro Sport Design Roam Goggles with bonus lens | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/leki-swtch-pow-poles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Leki_20SWTCH_20POW_20Poles_202025-H.webp?v=1791816487</image:loc>
      <image:title>Leki Swtch Pow Poles</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/look-pivot-2-0-11-gw-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Look_Pivot_2-0_11_GW_Bindings.webp?v=1793575163</image:loc>
      <image:title>Look Pivot 2.0 11 GW Bindings</image:title>
      <image:caption>Look Pivot 2.0 11 GW Bindings | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nidecker-flow-fenix-snowboard-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nidecker_Flow_Fenix_Snowboard_Bindings_2026.webp?v=1793587471</image:loc>
      <image:title>Nidecker Flow Fenix Snowboard Bindings 2027</image:title>
      <image:caption>Nidecker Flow Fenix Snowboard Bindings 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-hf-100-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_HF_100_Boots_2025.webp?v=1792112892</image:loc>
      <image:title>Nordica USA HF 100 Ski Boots 2027</image:title>
      <image:caption>Nordica USA HF 100 Ski Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-hf-75-w-gw-ski-boots-2026</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_HF_75_W_GW_Ski_Boots_2026.webp?v=1793587706</image:loc>
      <image:title>Nordica USA HF 75 W GW Ski Boots 2027</image:title>
      <image:caption>Nordica USA HF 75 W GW Ski Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-primo-poles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Primo_Poles.webp?v=1792112898</image:loc>
      <image:title>Nordica USA Primo Poles</image:title>
      <image:caption>Nordica USA Primo Poles | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-speedmachine-3-100</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Speedmachine_3_100_GW_Ski_Boots_2025-H.webp?v=1792112913</image:loc>
      <image:title>Nordica Speedmachine 3 100</image:title>
      <image:caption>Nordica Speedmachine 3 100 GW ski boot in black and gray, side view showing the buckles, the dial and the Nordica name. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-speedmachine-3-90</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Speedmachine_3_90_Ski_Boots_2025-H.webp?v=1793589123</image:loc>
      <image:title>Nordica Speedmachine 3 90</image:title>
      <image:caption>Nordica Speedmachine 3 90 GW ski boot in black and gray with red buckle tabs, side view showing the buckles and the Nordica name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/outdoor-technology-chips-xv-universal-wireless-helmet-audio</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Outdoor_Technology_CHIPS_XV_Universal_Wireless_Helmet_Audio-0-H.webp?v=1792113518</image:loc>
      <image:title>Outdoor Tech CHIPS XV Universal Wireless Helmet Audio</image:title>
      <image:caption>Outdoor Tech Chips XV wireless helmet audio, two black round speaker pads with an orange Bigfoot logo joined by a red cord.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-echo-dual-boa-snowboard-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Echo_Dual_Boa_Snowboard_Boots_2027-0-H.webp?v=1793405593</image:loc>
      <image:title>Salomon Snowboards Echo Dual Boa Snowboard Boots 2027</image:title>
      <image:caption>Salomon Snowboards Echo Dual Boa Snowboard Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-rhythm-junior-snowboard-binding</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Rhythm_Jr_Snowboard_Bindings_2026.webp?v=1793455656</image:loc>
      <image:title>Salomon Snowboards Rhythm Jr Snowboard Bindings 2027</image:title>
      <image:caption>Salomon Snowboards Rhythm Jr Snowboard Bindings 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-rhythm-snowboard-binding</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Rhythm_Snowboard_Bindings_2026.webp?v=1793455661</image:loc>
      <image:title>Salomon Snowboards Rhythm Snowboard Bindings 2027</image:title>
      <image:caption>Salomon Snowboards Rhythm Snowboard Bindings 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/smith-glide-mips-junior-helmet</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Smith_20Glide_20MIPS_20junior_20helmet-H.webp?v=1791816865</image:loc>
      <image:title>Smith Glide Mips Junior Helmet</image:title>
      <image:caption></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/smith-reason-otg-goggles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Smith_Reason_OTG_Goggles.webp?v=1793588593</image:loc>
      <image:title>Smith Reason OTG Chromopop Goggles</image:title>
      <image:caption>Smith Reason OTG Chromopop Goggles | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/smith-rodeo-mips-jr-helmet</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Smith_Rodeo_MIPS_Jr_Helmet.webp?v=1792116763</image:loc>
      <image:title>Smith Rodeo MIPS Jr Helmet</image:title>
      <image:caption>Smith Rodeo MIPS Jr Helmet | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/thule-roundtrip-boot-pack-35l</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/tyrolia-protector-slr-11-ski-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/tyrolia-tx-10-gw-ski-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/arcade-belt-atlas-belt</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-standard-roll-up-beanie-2</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_686_Standard_Roll_Up_Beanie-0-H.webp?v=1791918003</image:loc>
      <image:title>686 Standard Roll Up Beanie</image:title>
      <image:caption>686 686 Standard Roll Up Beanie - Soft Accessories - Winter 26/27 - Beanies - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/boulder-gear-flurry-toddler-mitten-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Boulder_Gear_Flurry_Toddler_Mitten_2027-0-H.webp?v=1791998047</image:loc>
      <image:title>Boulder Gear Flurry Toddler Mitten 2027</image:title>
      <image:caption>Boulder Gear Flurry Toddler Mitten 2027 - Ski Gloves - Winter 26/27 - Toddler Ski Gloves - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/sidas-3feet-eco-winter-insoles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Sidas_3Feet_Eco_Winter_Insoles-0-H.jpg?v=1792105407</image:loc>
      <image:title>Sidas 3Feet Eco Winter Insoles</image:title>
      <image:caption>Sidas 3Feet Eco Winter Insoles | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nidecker-altai-snowboard-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nidecker_Altai_Snowboard_Boots_2027-0-H.webp?v=1792288111</image:loc>
      <image:title>Nidecker Altai Snowboard Boots 2027</image:title>
      <image:caption>Nidecker Altai Snowboard Boots 2027 shown from the front, displaying the boot&apos;s overall silhouette and lacing system | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-bent-90-skis</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Bent_90_Skis_2027-0-H.webp?v=1792372106</image:loc>
      <image:title>Atomic Bent 90 Skis 2027</image:title>
      <image:caption>Atomic Bent 90 skis, top view of the pair standing on end with a colorful abstract paint graphic in navy, blue and orange.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/bootcap-2-5</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Bootcap_202.5-0-H.webp?v=1792761951</image:loc>
      <image:title>Bootcap 2.5</image:title>
      <image:caption>Bootcap 2.5 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-alias-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Alias_Snowboard_2027-0-H.webp?v=1792762918</image:loc>
      <image:title>Rossignol Alias Snowboard 2027</image:title>
      <image:caption>Rossignol Alias Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-ampage-vol-1-snowboards-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Ampage_Vol._1_Snowboards_2027-0-H.webp?v=1793455072</image:loc>
      <image:title>Rossignol Ampage Vol. 1 Snowboards 2027</image:title>
      <image:caption>Rossignol Ampage Vol. 1 Snowboards 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-scan-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Scan_Snowboard_2027-0-H.webp?v=1792770542</image:loc>
      <image:title>Rossignol Scan Snowboard 2027</image:title>
      <image:caption>Rossignol Scan Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-works-snowboard-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Works_Snowboard_Bindings_2027-0-H.webp?v=1792783618</image:loc>
      <image:title>Rossignol Works Snowboard Bindings 2027</image:title>
      <image:caption>Rossignol Works Snowboard Bindings 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-a-sleeve-ski-bag-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_A_Sleeve_Ski_Bag_2027-0-H.webp?v=1793455049</image:loc>
      <image:title>Atomic A Sleeve Ski Bag 2027</image:title>
      <image:caption>Atomic A Sleeve ski bag in black, side view of the long padded sleeve with a shoulder strap and a drawcord end. Come in to Willi&apos;s Ski and Board.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-arw-84-skis</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_ARW_84_Skis_2027-0-H.webp?v=1793455171</image:loc>
      <image:title>Armada ARW 84 Skis 2027</image:title>
      <image:caption>Armada ARW 84 women&apos;s skis, top and base view of the pair with a black and teal pattern and white Armada letters on the base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-2-5l-ghost-mens-pant</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_2-5L_Ghost_Mens_Pant_2027-0-H.webp?v=1793316294</image:loc>
      <image:title>686 2.5L Ghost Mens Pant 2027</image:title>
      <image:caption>686 2.5L Ghost Mens Pant 2027 in Navy Corduroy, front view showing the full pant silhouette | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-qst-94-skis</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_QST_94_Skis_2027-0-H.webp?v=1792803214</image:loc>
      <image:title>Salomon QST 94 Skis 2027</image:title>
      <image:caption>Salomon QST 94 Skis 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-strive-10-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Strive_10_GW_Bindings_2027-0-H.webp?v=1792843547</image:loc>
      <image:title>Salomon Strive 10 GW Bindings 2027</image:title>
      <image:caption>Salomon Strive 10 GW Bindings 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/tyrolia-protector-attack-14-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Tyrolia_Protector_Attack_14_GW_Bindings_2027-0-H.webp?v=1793208454</image:loc>
      <image:title>Tyrolia Protector Attack 14 GW Bindings 2027</image:title>
      <image:caption>Tyrolia Protector+ Attack 14 GW Bindings 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-craft-ltd-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Craft_LTD_Snowboard_2027-0-H.webp?v=1793225761</image:loc>
      <image:title>Salomon Snowboards Craft LTD Snowboard 2027</image:title>
      <image:caption>Salomon Snowboards Craft LTD Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-district-snowboard-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_District_Snowboard_Bindings_2027-0-H.webp?v=1793225764</image:loc>
      <image:title>Salomon Snowboards District Snowboard Bindings 2027</image:title>
      <image:caption>Salomon Snowboards District Snowboard Bindings 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/goldbergh-rinzu-neckwarmer-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Goldbergh_RINZU_Neckwarmer_2027_Night-Runner-7-H.webp?v=1793292137</image:loc>
      <image:title>Goldbergh RINZU Neckwarmer 2027</image:title>
      <image:caption>Goldbergh RINZU Neckwarmer 2027</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/goldbergh-mana-neckwarmer-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Goldbergh_MANA_Neckwarmer_2027-0-H.webp?v=1793292151</image:loc>
      <image:title>Goldbergh MANA Neckwarmer 2027</image:title>
      <image:caption>Goldbergh MANA Neckwarmer 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/swix-3-part-jaws-vise</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
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      <image:title>Swix 3-Part Jaws Vise</image:title>
      <image:caption>Swix 3-Part Jaws Vise shown in a main product shot, highlighting its sturdy red multi-part clamping design | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
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  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-faction-boa-snowboard-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Faction_Boa_Snowboard_Boots_2027-0-H.webp?v=1793368270</image:loc>
      <image:title>Salomon Snowboards Faction Boa Snowboard Boots 2027</image:title>
      <image:caption>Salomon Snowboards Faction Boa Snowboard Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-huck-knife-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Huck_Knife_Snowboard_2027-0-H.webp?v=1793371449</image:loc>
      <image:title>Salomon Snowboards Huck Knife Snowboard 2027</image:title>
      <image:caption>Salomon Snowboards Huck Knife Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-ivy-boa-sj-snowboard-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Ivy_Boa_SJ_Snowboard_Boots-0-H.webp?v=1793371920</image:loc>
      <image:title>Salomon Snowboards Ivy Boa SJ Snowboard Boots</image:title>
      <image:caption>Salomon Snowboards Ivy Boa SJ Snowboard Boots | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-kickback-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Kickback_Snowboard_2027-0-H.webp?v=1793372650</image:loc>
      <image:title>Salomon Snowboards Kickback Snowboard 2027</image:title>
      <image:caption>Salomon Snowboards Kickback Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-launch-boa-sj-snowboard-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Launch_Boa_SJ_Snowboard_Boots_2027-0-H.webp?v=1793372970</image:loc>
      <image:title>Salomon Snowboards Launch Boa SJ Snowboard Boots 2027</image:title>
      <image:caption>Salomon Snowboards Launch Boa SJ Snowboard Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-oh-yeah-grom-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Oh_Yeah_Grom_Snowboard_2027-0-H.webp?v=1793373322</image:loc>
      <image:title>Salomon Snowboards Oh Yeah Grom Snowboard 2027</image:title>
      <image:caption>Salomon Snowboards Oh Yeah Grom Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-pearl-boa-snowboard-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Pearl_Boa_Snowboard_Boots_2027-0-H.webp?v=1793374209</image:loc>
      <image:title>Salomon Snowboards Pearl Boa Snowboard Boots 2027</image:title>
      <image:caption>Salomon Snowboards Pearl Boa Snowboard Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-sight-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Sight_Snowboard_2027-0-H.webp?v=1793376570</image:loc>
      <image:title>Salomon Snowboards Sight Snowboard 2027</image:title>
      <image:caption>Salomon Snowboards Sight Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-sleepwalker-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Sleepwalker_Snowboard_2027-0-H.webp?v=1793378261</image:loc>
      <image:title>Salomon Snowboards Sleepwalker Snowboard 2027</image:title>
      <image:caption>Salomon Snowboards Sleepwalker Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-wonder-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_Snowboards_Wonder_Snowboard_2027-0-H.webp?v=1793378773</image:loc>
      <image:title>Salomon Snowboards Wonder Snowboard 2027</image:title>
      <image:caption>Salomon Snowboards Wonder Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/stockli-montero-ar-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Stockli_Montero_AR_Skis_2027-0-H.webp?v=1793382815</image:loc>
      <image:title>Stockli Montero AR Skis 2027</image:title>
      <image:caption>Stockli Montero AR Skis 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-maroon-hipe-2l-insulated-shell-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Peak_Performance_Maroon_HIPE_2L_Insulated_Shell_Mens_Jacket_2027-0-H.webp?v=1793405527</image:loc>
      <image:title>Peak Performance Maroon HIPE 2L Insulated Shell Mens Jacket 2027</image:title>
      <image:caption>Peak Performance Maroon HIPE 2L Insulated Shell Mens Jacket 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-switch-hat</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Peak_Performance_Switch_Hat-0-H.webp?v=1793405544</image:loc>
      <image:title>Peak Performance Switch Hat</image:title>
      <image:caption>Peak Performance Switch Hat | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-nano-puff-mens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Patagonia_Nano_Puff_Mens_Jacket_2027-0-H.webp?v=1793416458</image:loc>
      <image:title>Patagonia Nano Puff Mens Jacket 2027</image:title>
      <image:caption>Patagonia Nano Puff Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-nano-puff-womens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Patagonia_Nano_Puff_Womens_Jacket_2027-0-H.webp?v=1793416754</image:loc>
      <image:title>Patagonia Nano Puff Womens Jacket 2027</image:title>
      <image:caption>Patagonia Nano Puff Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/never-summer-trooper-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Never_Summer_Trooper_Snowboard_2027-0-H.webp?v=1793454957</image:loc>
      <image:title>Never Summer Trooper Snowboard 2027</image:title>
      <image:caption>Never Summer Trooper Snowboard 2027 - Snowboards - Winter 26/27 - Boards-Mens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/never-summer-proto-type-3-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Never_Summer_Proto_Type_3_Snowboard_2027-0-H.webp?v=1793454831</image:loc>
      <image:title>Never Summer Proto Type 3 Snowboard 2027</image:title>
      <image:caption>Never Summer Proto Type 3 Snowboard 2027 - Snowboards - Winter 26/27 - Boards-Mens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/turtle-fur-adult-neck-gator</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Turtle_Fur_Adult_Neck_Gator-0-H.webp?v=1793455057</image:loc>
      <image:title>Turtle Fur Adult Neck Gator</image:title>
      <image:caption>Turtle Fur Adult Neck Gator | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/quiksilver-alpine-button-mock-mens</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-anima-hipe-2l-insulated-shell-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-anima-hipe-2l-insulated-shell-womens-pants-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/karitraa-anna-half-zip-womens-top</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/KariTraa_Anna_Half_Zip_Womens_Top-0-H.webp?v=1793455093</image:loc>
      <image:title>KariTraa Anna Half Zip Womens Top</image:title>
      <image:caption>KariTraa Anna Half Zip Womens Top - Underwear - Winter 26/27 - Lds Underwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/karitraa-anna-high-waist-womens-pant</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/KariTraa_Anna_High_Waist_Womens_Pant-0-H.webp?v=1793455101</image:loc>
      <image:title>KariTraa Anna High Waist Womens Pant</image:title>
      <image:caption>KariTraa Anna High Waist Womens Pant - Underwear - Winter 26/27 - Lds Underwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/krimson-klover-apres-mock-neck-womens-sweater-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Krimson_20Klover_20Apres_20Mock_20Neck_20Womens_20Sweater_202027-0-H.webp?v=1793455109</image:loc>
      <image:title>Krimson Klover Apres Mock Neck Womens Sweater 2027</image:title>
      <image:caption>Krimson Klover Apres Mock Neck Womens Sweater 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/jack-and-sage-apres-ski-sweater-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Jack_And_Sage_Apres_Ski_Sweater_2027-0-H.webp?v=1793455117</image:loc>
      <image:title>Jack And Sage Apres Ski Sweater 2027</image:title>
      <image:caption>Jack And Sage Apres Ski Sweater 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-arcca-womens-1-4-zip-fleece</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Arcca_Womens_1-4_Zip_Fleece_2027-0-H.webp?v=1793455166</image:loc>
      <image:title>Picture Arcca Womens 1/4 Zip Fleece 2027</image:title>
      <image:caption>Picture Arcca Womens 1/4 Zip Fleece 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-avening-mens-bib-pants</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Avening_Mens_Bib_Pants_2027-0-H.webp?v=1793455180</image:loc>
      <image:title>Picture Avening Mens Bib Pants 2027</image:title>
      <image:caption>Picture Avening Mens Bib Pants 2027 - Mens Apparel - Winter 26/27 - Mens Bibs - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-better-sweater-mens-1-4-zip-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Patagonia_20Better_20Sweater_20Mens_201_204_20Zip_202027-0-H.webp?v=1793455192</image:loc>
      <image:title>Patagonia Better Sweater Mens 1/4 Zip 2027</image:title>
      <image:caption>Patagonia Better Sweater Mens 1 4 Zip 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-bliss-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/never-summer-cascade-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Never_Summer_Cascade_Snowboard_2027-0-H.webp?v=1793455226</image:loc>
      <image:title>Never Summer Cascade Snowboard 2027</image:title>
      <image:caption>Never Summer Cascade Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-snowboarding-contour-snowboard-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Contour_Snowboard_Boots_2027-0-H.webp?v=1793455235</image:loc>
      <image:title>K2 Contour Snowboard Boots 2027</image:title>
      <image:caption>K2 Contour Snowboard Boots 2027 - Snowboards - Winter 26/27 - Boots-Womens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-edge-hipe-3l-aop-mens-shell-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-felnor-mens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Felnor_Mens_Jacket_2027-0-H.webp?v=1793455263</image:loc>
      <image:title>Picture Felnor Mens Jacket 2027</image:title>
      <image:caption>Picture Felnor Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/goldbergh-gaito-womens-ski-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Goldbergh_GAITO_Womens_Ski_Jacket_2027-0-H.webp?v=1793720968</image:loc>
      <image:title>Goldbergh GAITO Womens Ski Jacket 2027</image:title>
      <image:caption>Goldbergh GAITO Womens Ski Jacket 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/krimson-klover-girls-trip-womens-top</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Krimson_20Klover_20Girls_20Trip_20Womens_20Top_202027-0-H.webp?v=1793455284</image:loc>
      <image:title>Krimson Klover Girls Trip Womens Top 2027</image:title>
      <image:caption>Krimson Klover Girls Trip Womens Top 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/krimson-klover-golden-hour-womens-top</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Krimson_20Klover_20Golden_20Hour_20Womens_20Top_202027-0-H.webp?v=1793455293</image:loc>
      <image:title>Krimson Klover Golden Hour Womens Top 2027</image:title>
      <image:caption>Krimson Klover Golden Hour Womens Top 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/jack-and-sage-half-button-fleece-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Jack_And_Sage_Half_Button_Fleece_2027-0-H.webp?v=1793455309</image:loc>
      <image:title>Jack And Sage Half Button Fleece 2027</image:title>
      <image:caption>Jack And Sage Half Button Fleece 2027 - Junior Apparel - Winter 26/27 - Jr Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/jack-and-sage-half-zip-fleece-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Jack_And_Sage_Half_Zip_Fleece_2027-0-H.webp?v=1793455317</image:loc>
      <image:title>Jack And Sage Half Zip Fleece 2027</image:title>
      <image:caption>Jack And Sage Half Zip Fleece 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-helium-aop-down-hooded-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-helium-down-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-helium-utility-womens-down-vest-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-insulated-storm-shift-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Patagonia_20Insulated_20Storm_20Shift_20Mens_20Jacket_202027_20Summit-Blue-L-7-H.webp?v=1793455347</image:loc>
      <image:title>Patagonia Insulated Storm Shift Mens Jacket 2027</image:title>
      <image:caption>Patagonia Insulated Storm Shift Mens Jacket 2027</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/smith-io-mag-chromopop-goggles-with-second-lens</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Smith_I-O_Mag_Goggles_with_second_lens_2025.webp?v=1793455356</image:loc>
      <image:title>Smith IO Mag Chromopop Goggles with second lens</image:title>
      <image:caption>Smith IO Mag Chromopop Goggles with second lens | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-jibfluence-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Jibfluence_20Snowboard_202027-0-H.webp?v=1793455367</image:loc>
      <image:title>Rossignol Jibfluence Snowboard 2027</image:title>
      <image:caption>Rossignol Jibfluence Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-kimag-mens-1-4-zip-fleece</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Kimag_Mens_1-4_Zip_Fleece_2027-0-H.webp?v=1793455378</image:loc>
      <image:title>Picture Kimag Mens 1/4 Zip Fleece 2027</image:title>
      <image:caption>Picture Kimag Mens 1/4 Zip Fleece 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-kimag-printed-mens-1-4-zip-fleece</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Kimag_Printed_Mens_1-4_Zip_Fleece_2027-0-H.webp?v=1793455388</image:loc>
      <image:title>Picture Kimag Printed Mens 1/4 Zip Fleece 2027</image:title>
      <image:caption>Picture Kimag Printed Mens 1/4 Zip Fleece 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-luma-womens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Luma_Womens_Jacket_2027-0-H.webp?v=1793455411</image:loc>
      <image:title>Picture Luma Womens Jacket 2027</image:title>
      <image:caption>Picture Luma Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-lw-synch-mens-snap-t-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Patagonia_LW_Synch_Mens_Snap-T_2027-0-H.webp?v=1793455423</image:loc>
      <image:title>Patagonia LW Synch Mens Snap-T 2027</image:title>
      <image:caption>Patagonia LW Synch Mens Snap-T 2027 - Mens Apparel - Winter 26/27 - Mens Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-snowboarding-maysis-snowboard-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Maysis_Snowboard_Boots_2027-0-H.webp?v=1793455437</image:loc>
      <image:title>K2 Maysis Snowboard Boots 2027</image:title>
      <image:caption>K2 Maysis Snowboard Boots 2027 - Snowboards - Winter 26/27 - Boots-Mens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-maverick-96-cti-skis</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Maverick_96_CTI_Skis_2027-0-H.webp?v=1793455446</image:loc>
      <image:title>Atomic Maverick 96 CTI Skis 2027</image:title>
      <image:caption>Atomic Maverick 96 CTI skis in gray, top view of the pair standing on end with the black Atomic logo near the tips. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-merassen-mens-gore-tex-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Merassen_Mens_Gore-Tex_Jacket_2027-0-H.webp?v=1793455449</image:loc>
      <image:title>Picture Merassen Mens Gore-Tex Jacket 2027</image:title>
      <image:caption>Picture Merassen Mens Gore-Tex Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/goldbergh-neko-womens-long-sleeve-top-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Goldbergh_NEKO_Womens_Long_Sleeve_Top_2027-0-H.webp?v=1793721036</image:loc>
      <image:title>Goldbergh NEKO Womens Long Sleeve Top 2027</image:title>
      <image:caption>Goldbergh NEKO Womens Long Sleeve Top 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/stockli-nela-86-skis</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-nitric-mens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Nitric_Mens_Jacket_2027-0-H.webp?v=1793455482</image:loc>
      <image:title>Picture Nitric Mens Jacket 2027</image:title>
      <image:caption>Picture Nitric Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/never-summer-nokhu-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Never_Summer_Nokhu_Snowboard_2027-0-H.webp?v=1793455491</image:loc>
      <image:title>Never Summer Nokhu Snowboard 2027</image:title>
      <image:caption>Never Summer Nokhu Snowboard 2027 - Snowboards - Winter 26/27 - Boards-Mens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-plan-mens-pants</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Plan_Mens_Pants_2027-0-H.webp?v=1793455553</image:loc>
      <image:title>Picture Plan Mens Pants 2027</image:title>
      <image:caption>Picture Plan Mens Pants 2027 - Mens Apparel - Winter 26/27 - Mens Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/quiksilver-porter-mens-pant</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-powder-town-mens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-powder-town-womens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-powder-town-womens-pants</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/jack-and-sage-quarter-button-fleece-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Jack_And_Sage_Quarter_Button_Fleece_2027-0-H.webp?v=1793455639</image:loc>
      <image:title>Jack And Sage Quarter Button Fleece 2027</image:title>
      <image:caption>Jack And Sage Quarter Button Fleece 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-r1-air-womens-crew</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-resurgence-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Resurgence_20Snowboard_202027-0-H.webp?v=1793455652</image:loc>
      <image:title>Rossignol Resurgence Snowboard 2027</image:title>
      <image:caption>Rossignol Resurgence Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-rina-womens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Rina_Womens_Jacket_2027-0-H.webp?v=1793455670</image:loc>
      <image:title>Picture Rina Womens Jacket 2027</image:title>
      <image:caption>Picture Rina Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/krimson-klover-robin-full-zip-womens-sweater-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Krimson_20Klover_20Robin_20Full_20Zip_20Womens_20Sweater_202027-0-H.webp?v=1793455680</image:loc>
      <image:title>Krimson Klover Robin Full Zip Womens Sweater 2027</image:title>
      <image:caption>Krimson Klover Robin Full Zip Womens Sweater 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-s-pro-alpha-c-boa-110-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_20S_20Pro_20Alpha_20C_20Boa_20110_20Ski_20Boots_202027-0-H.webp?v=1793455688</image:loc>
      <image:title>Salomon S/Pro Alpha C Boa 110 Ski Boots 2027</image:title>
      <image:caption>Salomon S Pro Alpha C Boa 110 Ski Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-s-pro-alpha-c-boa-120-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_20S_20Pro_20Alpha_20C_20Boa_20120_20Ski_20Boots_202027-0-H.webp?v=1793455695</image:loc>
      <image:title>Salomon S/Pro Alpha C Boa 120 Ski Boots 2027</image:title>
      <image:caption>Salomon S Pro Alpha C Boa 120 Ski Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-s-pro-alpha-c-boa-130-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_20S_20Pro_20Alpha_20C_20Boa_20130_20Ski_20Boots_202027-0-H.webp?v=1793455704</image:loc>
      <image:title>Salomon S/Pro Alpha C Boa 130 Ski Boots 2027</image:title>
      <image:caption>Salomon S Pro Alpha C Boa 130 Ski Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-s-pro-supra-85-w-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_20S_20Pro_20Supra_2085_20W_20Ski_20Boots_202027-0-H.webp?v=1793455713</image:loc>
      <image:title>Salomon S/Pro Supra 85 W Ski Boots 2027</image:title>
      <image:caption>Salomon S Pro Supra 85 W Ski Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-s-pro-supra-90-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_20S_20Pro_20Supra_2090_20Ski_20Boots_202027-0-H.webp?v=1793455719</image:loc>
      <image:title>Salomon S/Pro Supra 90 Ski Boots 2027</image:title>
      <image:caption>Salomon S Pro Supra 90 Ski Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-s-pro-supra-s-boa-100-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_20S_20Pro_20Supra_20S_20Boa_20100_20Ski_20Boots_202027-0-H.webp?v=1793455728</image:loc>
      <image:title>Salomon S/Pro Supra S Boa 100 Ski Boots 2027</image:title>
      <image:caption>Salomon S Pro Supra S Boa 100 Ski Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-s-pro-supra-s-boa-110-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_20S_20Pro_20Supra_20S_20Boa_20110_20Ski_20Boots_202027-0-H.webp?v=1793455736</image:loc>
      <image:title>Salomon S/Pro Supra S Boa 110 Ski Boots 2027</image:title>
      <image:caption>Salomon S Pro Supra S Boa 110 Ski Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-s-pro-supra-s-boa-95-w-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Salomon_20S_20Pro_20Supra_20S_20Boa_2095_20W_20Ski_20Boots_202027-0-H.webp?v=1793455743</image:loc>
      <image:title>Salomon S/Pro Supra S Boa 95 W Ski Boots 2027</image:title>
      <image:caption>Salomon S Pro Supra S Boa 95 W Ski Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-scratch-pro-skis-with-xpress-10-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Scratch_20Pro_20Skis_20with_20XPress_2010_20GW_20Bindings_202027-0-H.webp?v=1793455752</image:loc>
      <image:title>Rossignol Scratch Pro Skis with XPress 10 GW Bindings 2027</image:title>
      <image:caption>Rossignol Scratch Pro Skis with XPress 10 GW Bindings 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/krimson-klover-sela-reversible-womens-vest-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Krimson_20Klover_20Sela_20Reversible_20Womens_20Vest_202027-0-H.webp?v=1793455759</image:loc>
      <image:title>Krimson Klover Sela Reversible Womens Vest 2027</image:title>
      <image:caption>Krimson Klover Sela Reversible Womens Vest 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-sherling-recrafted-womens-marsupial-fleece</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/goldbergh-shin-womens-ski-pully-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Goldbergh_SHIN_Womens_Ski_Pully_2027-0-H.webp?v=1793721044</image:loc>
      <image:title>Goldbergh SHIN Womens Ski Pully 2027</image:title>
      <image:caption>Goldbergh SHIN Womens Ski Pully 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/salomon-snowboards-sleepwalker-grom-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/patagonia-snowdrifter-womens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-soul-92-open-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Soul_2092_20Open_20Skis_202027-0-H.webp?v=1793455847</image:loc>
      <image:title>Rossignol Soul 92 Open Skis 2027</image:title>
      <image:caption>Rossignol Soul 92 Open Skis 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-soul-pro-skis-with-xpress-10-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Soul_20Pro_20Skis_20with_20XPress_2010_20GW_20Bindings_202027-0-H.webp?v=1793455855</image:loc>
      <image:title>Rossignol Soul Pro Skis with XPress 10 GW Bindings 2027</image:title>
      <image:caption>Rossignol Soul Pro Skis with XPress 10 GW Bindings 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-soul-w-pro-skis-with-xpress-10-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Soul_20W_20Pro_20Skis_20with_20XPress_2010_20GW_20Bindings_202027-0-H.webp?v=1793455862</image:loc>
      <image:title>Rossignol Soul W Pro Skis with XPress 10 GW Bindings 2027</image:title>
      <image:caption>Rossignol Soul W Pro Skis with XPress 10 GW Bindings 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-soulside-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Soulside_20Snowboard_202027-0-H.webp?v=1793455869</image:loc>
      <image:title>Rossignol Soulside Snowboard 2027</image:title>
      <image:caption>Rossignol Soulside Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/krimson-klover-sunburst-womens-top-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Krimson_20Klover_20Sunburst_20Womens_20Top_202027-0-H.webp?v=1793456100</image:loc>
      <image:title>Krimson Klover Sunburst Womens Top 2027</image:title>
      <image:caption>Krimson Klover Sunburst Womens Top 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/quiksilver-sycamore-mens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-treva-womens-pants</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Treva_Womens_Pants_2027-0-H.webp?v=1793456118</image:loc>
      <image:title>Picture Treva Womens Pants 2027</image:title>
      <image:caption>Picture Treva Womens Pants 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/jack-and-sage-two-seater-sweater-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Jack_And_Sage_Two_Seater_Sweater_2027-0-H.webp?v=1793456126</image:loc>
      <image:title>Jack And Sage Two Seater Sweater 2027</image:title>
      <image:caption>Jack And Sage Two Seater Sweater 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-ultraviolet-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Ultraviolet_20Snowboard_202027-0-H.webp?v=1793456133</image:loc>
      <image:title>Rossignol Ultraviolet Snowboard 2027</image:title>
      <image:caption>Rossignol Ultraviolet Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-velora-printed-womens-1-4-zip-fleece</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Velora_Printed_Womens_1-4_Zip_Fleece_2027-0-H.webp?v=1793456144</image:loc>
      <image:title>Picture Velora Printed Womens 1/4 Zip Fleece 2027</image:title>
      <image:caption>Picture Velora Printed Womens 1/4 Zip Fleece 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-vertec-hipe-3l-womens-shell-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-vizion-4b-100-hv-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Vizion_204B_20100_20HV_20Boots_202027-0-H.webp?v=1793456157</image:loc>
      <image:title>Rossignol Vizion 4B 100 HV Boots 2027</image:title>
      <image:caption>Rossignol Vizion 4B 100 HV Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-vizion-4b-100-pro-mv-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Vizion_204B_20100_20Pro_20MV_20Boots_202027-0-H.webp?v=1793456165</image:loc>
      <image:title>Rossignol Vizion 4B 100 Pro MV Boots 2027</image:title>
      <image:caption>Rossignol Vizion 4B 100 Pro MV Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-vizion-4b-80-pro-mv-w-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_20Vizion_204B_2080_20Pro_20MV_20W_20Boots_202027-0-H.webp?v=1793456174</image:loc>
      <image:title>Rossignol Vizion 4B 80 Pro MV W Boots 2027</image:title>
      <image:caption>Rossignol Vizion 4B 80 Pro MV W Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-whitelight-hipe-2l-insulated-shell-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/peak-performance-whitelight-short-hipa-2l-insulated-shell-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/quiksilver-yg-snowdown-mens-pant</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/quiksilver-yg-speedcheck-mens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/jack-and-sage-youth-shredder-sweater-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Jack_And_Sage_Youth_Shredder_Sweater_2027-0-H.webp?v=1793456213</image:loc>
      <image:title>Jack And Sage Youth Shredder Sweater 2027</image:title>
      <image:caption>Jack And Sage Youth Shredder Sweater 2027 - Junior Apparel - Winter 26/27 - Jr Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/goldbergh-yuki-womens-ski-pully-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Goldbergh_YUKI_Womens_Ski_Pully_2027-0-H.webp?v=1793721051</image:loc>
      <image:title>Goldbergh YUKI Womens Ski Pully 2027</image:title>
      <image:caption>Goldbergh YUKI Womens Ski Pully 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/picture-zoya-womens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Picture_Zoya_Womens_Jacket_2027-0-H.webp?v=1793456231</image:loc>
      <image:title>Picture Zoya Womens Jacket 2027</image:title>
      <image:caption>Picture Zoya Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/icepeak-fayette-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Icepeak_Fayette_Womens_Jacket_2027-0-H.webp?v=1793456303</image:loc>
      <image:title>Ice Peak Fayette Womens Jacket 2027</image:title>
      <image:caption>Icepeak Fayette Womens Jacket 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-2836-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_2836_Insulated_Mens_Jacket_2027-0-H.webp?v=1793456501</image:loc>
      <image:title>Volcom 2836 Insulated Mens Jacket 2027</image:title>
      <image:caption>Volcom 2836 Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/xtm-camille-womens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/XTM_Camille_Womens_Jacket_2027-0-H.webp?v=1793457805</image:loc>
      <image:title>XTM Camille Womens Jacket 2027</image:title>
      <image:caption>XTM Camille Womens Jacket 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/xtm-drift-mens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/XTM_Drift_Mens_Jacket_2027-0-H.webp?v=1793457812</image:loc>
      <image:title>XTM Drift Mens Jacket 2027</image:title>
      <image:caption>XTM Drift Mens Jacket 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/xtm-exposure-mens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/XTM_Exposure_Mens_Jacket_2027-0-H.webp?v=1793457819</image:loc>
      <image:title>XTM Exposure Mens Jacket 2027</image:title>
      <image:caption>XTM Exposure Mens Jacket 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/xtm-nate-mens-jacket</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/XTM_Nate_Mens_Jacket_2027-0-H.webp?v=1793457820</image:loc>
      <image:title>XTM Nate Mens Jacket 2027</image:title>
      <image:caption>XTM Nate Mens Jacket 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/marker-usa-griffon-x-13-mwerks-ski-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Marker_USA_Griffon_X_13_MWerks_Ski_Bindings-0-H.webp?v=1793459044</image:loc>
      <image:title>Marker USA Griffon X 13 MWerks Ski Bindings</image:title>
      <image:caption>Marker USA Griffon X 13 MWerks Ski Bindings | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-bandit-junior-sweater-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-bandit-sweater-fleece-mens-1-2-zip-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/luhta-hammastunturi-mens-sweater-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rome-hype-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rome_Hype_Snowboard_2027-0-H.webp?v=1793459696</image:loc>
      <image:title>Rome Hype Snowboard 2027</image:title>
      <image:caption>Rome Hype snowboard, top and base view with a white top and red tattoo-style graphic and a red base with the Rome name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/arbor-sequoia-snowboard-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Arbor_Sequoia_Snowboard_Bindings_2027-0-H.webp?v=1793459715</image:loc>
      <image:title>Arbor Sequoia Snowboard Bindings 2027</image:title>
      <image:caption>Arbor Sequoia snowboard binding in light gray, angled front view of the highback, the ankle strap, the toe strap and the base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rome-volt-fase-snowboard-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rome_Volt_FASE_Snowboard_Bindings_2027-0-H.webp?v=1793459729</image:loc>
      <image:title>Rome Volt FASE Snowboard Bindings 2027</image:title>
      <image:caption>Rome Volt FASE snowboard binding in black, angled side view of the highback, the ankle strap, the toe strap and the base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-fuse-mens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Spyder_Fuse_Mens_Pant_2027-0-H.webp?v=1793463437</image:loc>
      <image:title>Spyder Fuse Mens Pant 2027</image:title>
      <image:caption>Spyder Fuse Mens Pant 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/look-pivot-binding-brake</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Look_Pivot_Binding_Brakes-H.webp?v=1793548711</image:loc>
      <image:title>Look Pivot Binding Brake</image:title>
      <image:caption>Look Pivot binding brake, front view of the black and silver brake with two metal arms and the plate on the heel piece. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/tyrolia-slr-11-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Tyrolia_SLR_11_GW_Bindings_2027-0-H.webp?v=1793575194</image:loc>
      <image:title>Tyrolia SLR 11 GW Bindings 2027</image:title>
      <image:caption>Tyrolia SLR 11 GW ski bindings in black, angled view of the toe piece and the heel piece with the 11 label. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-strive-10-gw-bindings</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_Strive_10_GW_Bindings-0-H.webp?v=1793575232</image:loc>
      <image:title>Armada Strive 10 GW Bindings</image:title>
      <image:caption>Armada Strive 10 GW ski bindings in black, angled view of the toe piece and the heel piece with the silver brake arm. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-strive-12-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Strive_12_GW_Bindings_2027-0-H.webp?v=1793575248</image:loc>
      <image:title>Atomic Strive 12 GW Bindings 2027</image:title>
      <image:caption>Atomic Strive 12 GW ski bindings in black and champagne gold, angled view of the toe piece and the heel piece. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-4ws-blackside-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_4WS_Blackside_Insulated_Mens_Jacket_2027-0-H.webp?v=1793586562</image:loc>
      <image:title>Rossignol Clothing 4WS Blackside Insulated Mens Jacket 2027</image:title>
      <image:caption>Rossignol 4WS Blackside Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/head-absolut-joy-skis-with-joy-9-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Head_Absolut_Joy_Skis_with_Joy_9_GW_Bindings_2027-0-H.webp?v=1793586575</image:loc>
      <image:title>Head Absolut Joy Skis with Joy 9 GW Bindings 2027</image:title>
      <image:caption>Head Absolut Joy Skis with Joy 9 GW Bindings 2027 - Skis - Winter 26/27 - Womens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/willis-adult-season-tune-pass</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Willi_s_Adult_Season_Tune_Pass-H.webp?v=1793586588</image:loc>
      <image:title>Willi&apos;s Adult Season Tune Pass</image:title>
      <image:caption>Willi&apos;s Adult Season Tune Pass</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/leki-airfoil-14-trigger-poles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Leki_Airfoil_14_Trigger_Poles-0-H.webp?v=1793586596</image:loc>
      <image:title>Leki Airfoil 14 Trigger Poles</image:title>
      <image:caption>Leki Airfoil 14 trigger poles in black, a pair standing upright with the black trigger grips and small baskets. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-alpha-4-0-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Alpha_4-0_Mens_Jacket_2027-0-H.webp?v=1793586611</image:loc>
      <image:title>Helly Hansen Alpha 4.0 Mens Jacket 2027</image:title>
      <image:caption>Helly Hansen Alpha 4.0 Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-alpha-insulated-mens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Alpha_Insulated_Mens_Pant_2027-0-H.webp?v=1793586618</image:loc>
      <image:title>Helly Hansen Alpha Insulated Mens Pant 2027</image:title>
      <image:caption>Helly Hansen Alpha Insulated Mens Pant 2027 - Mens Apparel - Winter 26/27 - Mns Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-alpha-lifaloft-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Alpha_Lifaloft_Mens_Jacket_2027-0-H.webp?v=1793586628</image:loc>
      <image:title>Helly Hansen Alpha Lifaloft Mens Jacket 2027</image:title>
      <image:caption>Helly Hansen Alpha Lifaloft Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-alpha-long-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Alpha_Long_Mens_Jacket_2027-0-H.webp?v=1793586636</image:loc>
      <image:title>Helly Hansen Alpha Long Mens Jacket 2027</image:title>
      <image:caption>Helly Hansen Alpha Long Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-alphelia-insulated-womens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Alphelia_Insulated_Womens_Pant_2027-0-H.webp?v=1793586644</image:loc>
      <image:title>Helly Hansen Alphelia Insulated Womens Pant 2027</image:title>
      <image:caption>Helly Hansen Alphelia Insulated Womens Pant 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-alphelia-lifaloft-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Alphelia_Lifaloft_Womens_Jacket_2027-0-H.webp?v=1793586653</image:loc>
      <image:title>Helly Hansen Alphelia Lifaloft Womens Jacket 2027</image:title>
      <image:caption>Helly Hansen Alphelia Lifaloft Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-alphelia-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Alphelia_Womens_Jacket_2027-0-H.webp?v=1793586663</image:loc>
      <image:title>Helly Hansen Alphelia Womens Jacket 2027</image:title>
      <image:caption>Helly Hansen Alphelia Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-alpine-all-day-womens-pullover-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Alpine_All_Day_Womens_Pullover_2027-0-H.webp?v=1793586670</image:loc>
      <image:title>Volcom Alpine All Day Womens Pullover 2027</image:title>
      <image:caption>Volcom Alpine All Day Womens Pullover 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/blizzard-anomaly-84-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Blizzard_Anomaly_84_Skis_2027-0-H.webp?v=1793586679</image:loc>
      <image:title>Blizzard Anomaly 84 Skis 2027</image:title>
      <image:caption>Blizzard Anomaly 84 Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/blizzard-anomaly-88-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Blizzard_Anomaly_88_Skis_2027-0-H.webp?v=1793586688</image:loc>
      <image:title>Blizzard Anomaly 88 Skis 2027</image:title>
      <image:caption>Blizzard Anomaly 88 Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-anthem-85-boa-w-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Anthem_Boa_85_W_Ski_Boots_2027-0-H.webp?v=1793586696</image:loc>
      <image:title>K2 Anthem 85 Boa  W Ski Boots 2027</image:title>
      <image:caption>K2 Anthem 85 Boa W Ski Boots 2027 - Ski Boots - Winter 26/27 - Womens Ski Boots - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-anthem-x-95-boa-w-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Anthem_X_Boa_95_W_Ski_Boots_2027-0-H.webp?v=1793586703</image:loc>
      <image:title>K2 Anthem X 95 Boa W Ski Boots 2027</image:title>
      <image:caption>K2 Anthem X 95 Boa W Ski Boots 2027 - Ski Boots - Winter 26/27 - Womens Ski Boots - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-ar-one-100-mv-ski-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_AR_ONE_100_MV_Ski_Boots_2027-0-H.webp?v=1793586711</image:loc>
      <image:title>Armada AR ONE 100 MV Ski Boots 2027</image:title>
      <image:caption>Armada AR One 100 MV ski boot in black with a red Armada label, side view showing the four buckles and the wide cuff strap.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-arden-toddler-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Arden_Toddler_Jacket_2027-0-H.webp?v=1793586744</image:loc>
      <image:title>Obermeyer Arden Toddler Jacket 2027</image:title>
      <image:caption>Obermeyer Arden Toddler Jacket 2027 - Toddler Apparel - Winter 26/27 - Toddler Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-arv-94-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_ARV_94_Skis_2027-0-H.webp?v=1793586755</image:loc>
      <image:title>Armada ARV 94 Skis 2027</image:title>
      <image:caption>Armada ARV 94 skis, top and base view of the pair with a purple and green city graphic and green Armada letters on the base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-arw-88-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_ARW_88_Skis_2027-0-H.webp?v=1793586762</image:loc>
      <image:title>Armada ARW 88 Skis 2027</image:title>
      <image:caption>Armada ARW 88 women&apos;s skis, top and base view of the pair with a purple and pink pattern and white Armada letters on the base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/alp-n-rock-ashna-womens-mockneck</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Alp-n-Rock_Ashna_Womens_Mockneck_2027-0-H.webp?v=1793720052</image:loc>
      <image:title>Alp-n-Rock Ashna Womens Mockneck 2027</image:title>
      <image:caption>Alp-n-Rock Ashna Womens Mockneck 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-ashor-toddler-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Ashor_Toddler_Jacket_2027-0-H.webp?v=1793586778</image:loc>
      <image:title>Obermeyer Ashor Toddler Jacket 2027</image:title>
      <image:caption>Obermeyer Ashor Toddler Jacket 2027 - Toddler Apparel - Winter 26/27 - Toddler Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-athena-insulated-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Athena_Insulated_Womens_Jacket_2027-0-H.webp?v=1793586789</image:loc>
      <image:title>686 Athena Insulated Womens Jacket 2027</image:title>
      <image:caption>686 Athena Insulated Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-atlas-infinity-h2flow-mens-shell-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Atlas_Infinity_H2Flow_Mens_Shell_Jacket_2027-0-H.webp?v=1793586798</image:loc>
      <image:title>Helly Hansen Atlas Infinity H2Flow Mens Shell Jacket 2027</image:title>
      <image:caption>Helly Hansen Atlas Infinity H2Flow Mens Shell Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-aura-insulated-cargo-womens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Aura_Insulated_Cargo_Womens_Pant_2027-0-H.webp?v=1793586807</image:loc>
      <image:title>686 Aura Insulated Cargo Womens Pant 2027</image:title>
      <image:caption>686 Aura Insulated Cargo Womens Pant 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-avanti-stretch-2-0-womens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Avanti_Stretch_2-0_Womens_Pant_2027-0-H.webp?v=1793586816</image:loc>
      <image:title>Helly Hansen Avanti Stretch 2.0 Womens Pant 2027</image:title>
      <image:caption>Helly Hansen Avanti Stretch 2.0 Womens Pant 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-avanti-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Avanti_Womens_Jacket_2027-0-H.webp?v=1793586824</image:loc>
      <image:title>Helly Hansen Avanti Womens Jacket 2027</image:title>
      <image:caption>Helly Hansen Avanti Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-bdog-94-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_BDOG_94_Skis_2027-0-H.webp?v=1793586839</image:loc>
      <image:title>Armada BDOG 94 Skis 2027</image:title>
      <image:caption>Armada BDOG 94 skis, top and base view of the pair with a gold painted graphic and gold Armada letters on the base. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-snowboarding-belief-snowboard-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Belief_Snowboard_Boots_2027-0-H.webp?v=1793586848</image:loc>
      <image:title>K2 Belief Snowboard Boots 2027</image:title>
      <image:caption>K2 Belief Snowboard Boots 2027 - Snowboards - Winter 26/27 - Boots-Womens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-bent-100-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Bent_100_Skis_2027-0-H.webp?v=1793586856</image:loc>
      <image:title>Atomic Bent 100 Skis 2027</image:title>
      <image:caption>Atomic Bent 100 skis, top view of the pair standing on end with a colorful abstract paint graphic in blue, orange and yellow.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-bent-85-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Bent_85_Skis_2027-0-H.webp?v=1793586872</image:loc>
      <image:title>Atomic Bent 85 Skis 2027</image:title>
      <image:caption>Atomic Bent 85 skis, top view of the pair standing on end with a colorful abstract graphic in gray, teal and orange. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-bent-jr-skis-with-l6-gw-bindings-120-130-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Bent_Jr_Skis_with_L6_GW_Bindings_120-130_2027-0-H.webp?v=1793586880</image:loc>
      <image:title>Atomic Bent Jr Skis with L6 GW Bindings (120-130) 2027</image:title>
      <image:caption>Atomic Bent Jr skis with L6 GW bindings for the 120-130 cm lengths, top view of the pair with a multicolor abstract graphic.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-bent-jr-skis-with-l6-gw-bindings-140-150-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Bent_Jr_Skis_with_L6_GW_Bindings_140-150_2027-0-H.webp?v=1793586886</image:loc>
      <image:title>Atomic Bent Jr Skis with L6 GW Bindings (140-150) 2027</image:title>
      <image:caption>Atomic Bent Jr skis with L6 GW bindings for the 140-150 cm lengths, top view of the pair with a multicolor abstract graphic.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-bfc-100-boa-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_BFC_Boa_100_Ski_Boots_2027-0-H.webp?v=1793586895</image:loc>
      <image:title>K2 BFC 100 Boa Ski Boots 2027</image:title>
      <image:caption>K2 BFC Boa 100 Ski Boots 2027 - Ski Boots - Winter 26/27 - Mens Ski Boots - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-bfc-75-w-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_BFC_75_W_Ski_Boots_2027-0-H.webp?v=1793586904</image:loc>
      <image:title>K2 BFC 75 W Ski Boots 2027</image:title>
      <image:caption>K2 BFC 75 W Ski Boots 2027 - Ski Boots - Winter 26/27 - Womens Ski Boots - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/blizzard-black-pearl-84-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Blizzard_Black_Pearl_84_Skis_2027-0-H.webp?v=1793586912</image:loc>
      <image:title>Blizzard Black Pearl 84 Skis 2027</image:title>
      <image:caption>Blizzard Black Pearl 84 Skis 2027 - Skis - Winter 26/27 - Womens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/blizzard-black-pearl-88-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Blizzard_Black_Pearl_88_Skis_2027-0-H.webp?v=1793586920</image:loc>
      <image:title>Blizzard Black Pearl 88 Skis 2027</image:title>
      <image:caption>Blizzard Black Pearl 88 Skis 2027 - Skis - Winter 26/27 - Womens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-bliss-hybrid-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Bliss_Hybrid_Womens_Jacket_2027-0-H.webp?v=1793586929</image:loc>
      <image:title>Helly Hansen Bliss Hybrid Womens Jacket 2027</image:title>
      <image:caption>Helly Hansen Bliss Hybrid Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-bolt-insulated-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Bolt_Insulated_Womens_Jacket_2027-0-H.webp?v=1793586940</image:loc>
      <image:title>Volcom Bolt Insulated Womens Jacket 2027</image:title>
      <image:caption>Volcom Bolt Insulated Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-bond-print-womens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Bond_Print_Womens_Pant_2027-0-H.webp?v=1793586948</image:loc>
      <image:title>Obermeyer Bond Print Womens Pant 2027</image:title>
      <image:caption>Obermeyer Bond Print Womens Pant 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-snowboarding-bond-snowboard-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Bond_Snowboard_Bindgins_2027-0-H.webp?v=1793586956</image:loc>
      <image:title>K2 Bond Snowboard Bindings 2027</image:title>
      <image:caption>K2 Bond Snowboard Bindgins 2027 - Snowboards - Winter 26/27 - Snowboard Bindings - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-boot-helmet-bag-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Boot_Helmet_Bag_2027-0-H.webp?v=1793586963</image:loc>
      <image:title>Atomic Boot &amp; Helmet Bag 2027</image:title>
      <image:caption>Atomic boot and helmet bag in tan with a black shoulder strap, front view of the zip bag with the Atomic name near the bottom.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-boy-insulated-ski-pant-junior-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Boy_Insulated_Ski_Pant_Junior_2027-0-H.webp?v=1793586975</image:loc>
      <image:title>Rossignol Clothing Boy Insulated Ski Pant Junior 2027</image:title>
      <image:caption>Rossignol Boy Insulated Ski Pant Junior 2027 - Junior Apparel - Winter 26/27 - Jr Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-brtn-short-sleeve-tee-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_BRTN_Short_Sleeve_Tee_2027-0-H.webp?v=1793586985</image:loc>
      <image:title>Burton BRTN Short Sleeve Tee 2027</image:title>
      <image:caption>Burton BRTN Short Sleeve Tee 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-buckthreeeighty-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Buckthreeeighty_Insulated_Mens_Jacket_2027-0-H.webp?v=1793586997</image:loc>
      <image:title>Volcom Buckthreeeighty Insulated Mens Jacket 2027</image:title>
      <image:caption>Volcom Buckthreeeighty Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-challenge-toddler-1-2-zip</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-challenger-toddler-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-chimay-womens-fleece-anorak-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Chimay_Womens_Fleece_Anorak_2027-0-H.webp?v=1793587043</image:loc>
      <image:title>686 Chimay Womens Fleece Anorak 2027</image:title>
      <image:caption>686 Chimay Womens Fleece Anorak 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/line-skis-chronic-94-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Line_Chronic_94_Skis_2027-0-H.webp?v=1793587051</image:loc>
      <image:title>Line Skis Chronic 94 Skis 2027</image:title>
      <image:caption>Line Chronic 94 Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-cinder-pullover-mens-fleece-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Cinder_Pullover_Mens_Fleece_2027-0-H.webp?v=1793587059</image:loc>
      <image:title>Burton Cinder Pullover Mens Fleece 2027</image:title>
      <image:caption>Burton Cinder Pullover Mens Fleece 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-cloud-lite-poles-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Cloud_Lite_Poles_2027-0-H.webp?v=1793587072</image:loc>
      <image:title>Atomic Cloud Lite Poles 2027</image:title>
      <image:caption>Atomic Cloud Lite poles in black, a pair standing upright with the black grips, wrist straps and baskets. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-cloud-q8-skis-with-m10-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Cloud_Q8_Skis_with_M10_GW_Bindings_2027-0-H.webp?v=1793587080</image:loc>
      <image:title>Atomic Cloud Q8 Skis with M10 GW Bindings 2027</image:title>
      <image:caption>Atomic Cloud Q8 skis with M10 GW bindings in white fading to mint and gray, top view of the pair standing on end. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-cloud-q9-skis-with-m10-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Cloud_Q9_Skis_with_M10_GW_Bindings_2027-0-H.webp?v=1793587087</image:loc>
      <image:title>Atomic Cloud Q9 Skis with M10 GW Bindings 2027</image:title>
      <image:caption>Atomic Cloud Q9 skis with M10 GW bindings in navy fading to tan, top view of the pair standing on end. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/lib-tech-cold-brew-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/LIB_Tech_Cold_Brew_Snowboard_2027-0-H.webp?v=1793587098</image:loc>
      <image:title>Lib Tech Cold Brew Snowboard 2027</image:title>
      <image:caption>Lib Tech Cold Brew snowboard, top and base view with a snowy mountain photo graphic and the large black Lib Tech name on the base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-conquer-junior-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/dakine-cool-lock</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/DaKine_Cool_Lock.webp?v=1793587143</image:loc>
      <image:title>Dakine Cool Lock</image:title>
      <image:caption>Dakine Cool Lock | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-copper-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-cosima-down-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Cosima_Down_Womens_Jacket_2027-0-H.webp?v=1793587171</image:loc>
      <image:title>Obermeyer Cosima Down Womens Jacket 2027</image:title>
      <image:caption>Obermeyer Cosima Down Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-courchevel-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Courchevel_Mens_Jacket_2027-0-H.webp?v=1793587185</image:loc>
      <image:title>Helly Hansen Courchevel Mens Jacket 2027</image:title>
      <image:caption>Helly Hansen Courchevel Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-snowboarding-courier-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Courier_Snowboard_2027-0-H.webp?v=1793587195</image:loc>
      <image:title>K2 Courier Snowboard 2027</image:title>
      <image:caption>K2 Courier Snowboard 2027 - Snowboards - Winter 26/27 - Boards-Mens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/zipfit-crossover-footbed</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/ZipFit_Crossover_Footbed-0-H.webp?v=1793587205</image:loc>
      <image:title>ZipFit Crossover Footbed</image:title>
      <image:caption>ZipFit Crossover Footbed | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/giro-sport-design-crue-mips-youth-helmet-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Giro_Crue_MIPS_Youth_Helmet_2027-0-H.webp?v=1793587214</image:loc>
      <image:title>Giro Sport Design Crue MIPS Youth Helmet 2027</image:title>
      <image:caption>Giro Crue MIPS Youth Helmet 2027 - Goggles and Helmets - Winter 26/27 - Helmets-Junior - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-cruise-100-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Cruise_100_Ski_Boots_2027-0-H.webp?v=1793587224</image:loc>
      <image:title>Nordica USA Cruise 100 Ski Boots 2027</image:title>
      <image:caption>Nordica Cruise 100 Ski Boots 2027 - Ski Boots - Winter 26/27 - Mens Ski Boots - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-cruise-75-w-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Cruise_75_W_Ski_Boots_2027-0-H.webp?v=1793587234</image:loc>
      <image:title>Nordica USA Cruise 75 W Ski Boots 2027</image:title>
      <image:caption>Nordica Cruise 75 W Ski Boots 2027 - Ski Boots - Winter 26/27 - Womens Ski Boots - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-custom-camber-faded-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Custom_Camber_Faded_Snowboard_2027-0-H.webp?v=1793587244</image:loc>
      <image:title>Burton Custom Camber Faded Snowboard 2027</image:title>
      <image:caption>Burton Custom Camber Faded Snowboard 2027 - Snowboards - Winter 26/27 - Boards-Mens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-dare-mens-pant</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-dare-mens-pant-long</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-daybreaker-mens-1-2-zip-fleece-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Daybreaker_Mens_1-2_Zip_Fleece_2027-0-H.webp?v=1793587290</image:loc>
      <image:title>Helly Hansen Daybreaker Mens 1/2 Zip Fleece 2027</image:title>
      <image:caption>Helly Hansen Daybreaker Mens 1/2 Zip Fleece 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-deconstructed-denim-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Deconstructed_Denim_Insulated_Mens_Jacket_2027-0-H.webp?v=1793587299</image:loc>
      <image:title>686 Deconstructed Denim Insulated Mens Jacket 2027</image:title>
      <image:caption>686 Deconstructed Denim Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-deconstructed-denim-insulated-mens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Deconstructed_Denim_Insulated_Mens_Pant_2027-0-H.webp?v=1793587307</image:loc>
      <image:title>686 Deconstructed Denim Insulated Mens Pant 2027</image:title>
      <image:caption>686 Deconstructed Denim Insulated Mens Pant 2027 - Mens Apparel - Winter 26/27 - Mns Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-desafio-2l-shell-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Desafio_2L_Shell_Mens_Jacket_2027-0-H.webp?v=1793587317</image:loc>
      <image:title>Rossignol Clothing Desafio 2L Shell Mens Jacket 2027</image:title>
      <image:caption>Rossignol Desafio 2L Shell Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/head-discovery-74-sport-am-skis-with-pr-11-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Head_Discovery_74_Sport_AM_Skis_with_PR_11_GW_Bindings_2027-0-H.webp?v=1793587331</image:loc>
      <image:title>Head Discovery 74 Sport AM Skis with PR 11 GW Bindings 2027</image:title>
      <image:caption>Head Discovery 74 Sport AM Skis with PR 11 GW Bindings 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/lib-tech-dpr-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/LIB_Tech_dPr_Snowboard_2026.webp?v=1793587345</image:loc>
      <image:title>Lib Tech dPr Snowboard 2027</image:title>
      <image:caption>Lib Tech dPr Snowboard 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/armada-edollo-91-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Armada_EDOLLO_91_Skis_2027-0-H.webp?v=1793587370</image:loc>
      <image:title>Armada EDOLLO 91 Skis 2027</image:title>
      <image:caption>Armada Edollo 91 skis, top and base view of the pair with a classic painting graphic and orange Armada letters on the base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/arbor-element-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Arbor_Element_Snowboard_2027-0-H.webp?v=1793587380</image:loc>
      <image:title>Arbor Element Snowboard 2027</image:title>
      <image:caption>Arbor Element snowboard, top and base view with a dark wood grain top and an olive base with the Arbor Since 1995 badge.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-enforcer-80-s-skis-with-jr-7-0-fdt-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Enforcer_80_S_Skis_with_M_7-0_Bindings_2027-0-H.webp?v=1793587387</image:loc>
      <image:title>Nordica USA Enforcer 80 S Skis with JR 7.0 FDT Bindings 2027</image:title>
      <image:caption>Nordica Enforcer 80 S Skis with M 7.0 Bindings 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-enforcer-99-skis-2025</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Enforcer_99_Mens_Skis_2025-H.webp?v=1793587396</image:loc>
      <image:title>Nordica USA Enforcer 99 Skis 2025</image:title>
      <image:caption>Nordica Enforcer 99 skis, top and base view of the black pair with a red and gray graphic and the Nordica name near the tail.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-enson-insulated-riding-flannel-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Enson_Insulated_Riding_Flannel_2027-0-H.webp?v=1793587405</image:loc>
      <image:title>Volcom Enson Insulated Riding Flannel 2027</image:title>
      <image:caption>Volcom Enson Insulated Riding Flannel 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/athalon-everything-boot-bag</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Athalon_Everything_Boot_Bag-0-H.webp?v=1793587413</image:loc>
      <image:title>Athalon Everything Boot Bag</image:title>
      <image:caption>Athalon Deluxe Everything Boot Bag - Ski Accessories - Winter 26/27 - Ski Bags - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-expedition-toddler-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-family-tree-hometown-hero-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Family_Tree_Hometown_Hero_Snowboard_2027-0-H.webp?v=1793587433</image:loc>
      <image:title>Burton Family Tree Hometown Hero Snowboard 2027</image:title>
      <image:caption>Burton Family Tree Hometown Hero snowboard, top and base view with a green top and a gray base with a green tree logo.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-family-tree-pullover-mens-hoodie-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Family_Tree_Pullover_Mens_Hoodie_2027-0-H.webp?v=1793587442</image:loc>
      <image:title>Burton Family Tree Pullover Mens Hoodie 2027</image:title>
      <image:caption>Burton Family Tree Pullover Mens Hoodie 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/icepeak-fayette-womens-jacket-2024</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Icepeak_Fayette_Womens_Jacket_2024-H.webp?v=1793587452</image:loc>
      <image:title>L-Fashion Group/Icek Fayette Womens Jacket 2024</image:title>
      <image:caption>Icepeak Fayette women&apos;s jacket in deep red with a faux fur hood trim and black side panels, front view with orange zipper pulls.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/swix-file-brush</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Swix_File_Brush.webp?v=1793587459</image:loc>
      <image:title>Swix File Brush</image:title>
      <image:caption>Swix T1077B File Brush shown in a front view of the brush head and handle | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-flurry-junior-ski-sweater-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-foundation-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Foundation_Mens_Jacket_2027-0-H.webp?v=1793587505</image:loc>
      <image:title>Obermeyer Foundation Mens Jacket 2027</image:title>
      <image:caption>Obermeyer Foundation Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-four-pro-l-hd-photo-signature</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Four_Pro_L_HD_Photo_Signature-0-H.webp?v=1793587513</image:loc>
      <image:title>Atomic Four Pro L HD Photo Signature</image:title>
      <image:caption>Atomic Four Pro L HD Photo Signature goggles with a gold lens, front view of the black frame and the gray strap with a tower logo.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/axis-free-team-jr-poles-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Axis_Free_Team_Jr_Poles_2027-0-H.webp?v=1793587528</image:loc>
      <image:title>Axis Free Team Jr Poles 2027</image:title>
      <image:caption>Axis Free Team junior ski poles in black with red lettering, a single pole with a black grip and strap and the label beside it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-garmish-mens-sweater-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-geo-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Geo_Insulated_Mens_Jacket_2027-0-H.webp?v=1793587560</image:loc>
      <image:title>686 Geo Insulated Mens Jacket 2027</image:title>
      <image:caption>686 Geo Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-ghost-2-5-mens-anorak-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Ghost_2-5_Mens_Anorak_2027-0-H.webp?v=1793587569</image:loc>
      <image:title>686 Ghost 2.5 Mens Anorak 2027</image:title>
      <image:caption>686 Ghost 2.5 Mens Anorak 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-girl-insulated-ski-pant-junior-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Girl_Insulated_Ski_Pant_Junior_2027-0-H.webp?v=1793587580</image:loc>
      <image:title>Rossignol Clothing Girl Insulated Ski Pant Junior 2027</image:title>
      <image:caption>Rossignol Girl Insulated Ski Pant Junior 2027 - Junior Apparel - Winter 26/27 - Jr Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/lib-tech-glider-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/LIB_Tech_Glider_Snowboard_2027-0-H.webp?v=1793587594</image:loc>
      <image:title>Lib Tech Glider Snowboard 2027</image:title>
      <image:caption>Lib Tech Glider snowboard, top and base view with a sunset mountain and forest graphic on the base and the Lib name on the top.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-gridweb-fleece-mens-1-2-zip-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-magna-100x-boa-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Magna_100X_Boa_Ski_Boots_2027-0-H.webp?v=1793587608</image:loc>
      <image:title>Atomic Hawx Magna 100X Boa Ski Boots 2027</image:title>
      <image:caption>Atomic Hawx Magna 100X Boa ski boot in black with a red Boa dial and a red Atomic logo, side view showing the buckles. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-magna-75-w-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Magna_75_W_Ski_Boots_2027-0-H.webp?v=1793587617</image:loc>
      <image:title>Atomic Hawx Magna 75 W Ski Boots 2027</image:title>
      <image:caption>Atomic Hawx Magna 75 W women&apos;s ski boot in black, side view showing the buckles and the Hawx Magna name. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-magna-85-w-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Magna_85_W_Ski_Boots_2027-0-H.webp?v=1793587625</image:loc>
      <image:title>Atomic Hawx Magna 85 W Ski Boots 2027</image:title>
      <image:caption>Atomic Hawx Magna 85 W women&apos;s ski boot in black with lavender buckles, side view showing the Select label and the Atomic name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-magna-90-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Magna_90_Ski_Boots_2027-0-H.webp?v=1793587639</image:loc>
      <image:title>Atomic Hawx Magna 90 Ski Boots 2027</image:title>
      <image:caption>Atomic Hawx Magna 90 ski boot in black, side view showing the buckles, the Select label and the Atomic name. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-prime-100-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Prime_100_Ski_Boots_2027-0-H.webp?v=1793587648</image:loc>
      <image:title>Atomic Hawx Prime 100 Ski Boots 2027</image:title>
      <image:caption>Atomic Hawx Prime 100 ski boot in black and bright red, side view showing the red upper cuff, the buckles and the Atomic name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-prime-130-s-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Prime_130_S_Ski_Boots_2027-0-H.webp?v=1793587657</image:loc>
      <image:title>Atomic Hawx Prime 130 S Ski Boots 2027</image:title>
      <image:caption>Atomic Hawx Prime 130 S ski boot in light gray with black buckles and a wide power strap, side view showing the Atomic name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-prime-85-boa-w-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Prime_85_Boa_W_Ski_Boots_2027-0-H.webp?v=1793587666</image:loc>
      <image:title>Atomic Hawx Prime 85 Boa W Ski Boots 2027</image:title>
      <image:caption>Atomic Hawx Prime 85 Boa W women&apos;s ski boot in black with lavender buckles, side view showing the Boa dial and the Mimic label.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-hawx-ultra-85-w-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Hawx_Ultra_85_W_Ski_Boots_2027-0-H.webp?v=1793587692</image:loc>
      <image:title>Atomic Hawx Ultra 85 W Ski Boots 2027</image:title>
      <image:caption>Atomic Hawx Ultra 85 W women&apos;s ski boot in black, side view showing the buckles, the dial and the Atomic name on the lower shell.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/leki-helicon-lite-adjustable-poles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Leki_Helicon_Lite_Adjustable_Poles-0-H.webp?v=1793587699</image:loc>
      <image:title>Leki Helicon Lite Adjustable Poles</image:title>
      <image:caption>Leki Helicon Lite adjustable poles in black with orange trim, a pair standing upright with the grips, straps and orange baskets.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-highshot-x-step-on-mens-snowboard-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Highshot_X_Step_On_Men_s_Snowboard_Boots_2027-0-H.webp?v=1793587732</image:loc>
      <image:title>Burton Highshot X Step On Men&apos;s Snowboard Boots 2027</image:title>
      <image:caption>Burton Highshot X Step On men&apos;s snowboard boot in black with a white sole, side view showing two Boa dials and the Burton name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/line-skis-honey-badger-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Line_Honey_Badger_Skis_2027-0-H.webp?v=1793587743</image:loc>
      <image:title>Line Skis Honey Badger Skis 2027</image:title>
      <image:caption>Line Honey Badger Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-hossegor-20k-mens-pullover-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Hossegor_20K_Mens_Pullover_2027-0-H.webp?v=1793587751</image:loc>
      <image:title>Volcom Hossegor 20K Mens Pullover 2027</image:title>
      <image:caption>Volcom Hossegor 20K Mens Pullover 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-hydra-thermagraph-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Hydra_Thermagraph_Mens_Jacket_2027-0-H.webp?v=1793587771</image:loc>
      <image:title>686 Hydra Thermagraph Mens Jacket 2027</image:title>
      <image:caption>686 Hydra Thermagraph Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-hydro-riding-mens-hoodie-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Hydro_Riding_Mens_Hoodie_2027-0-H.webp?v=1793587781</image:loc>
      <image:title>Volcom Hydro Riding Mens Hoodie 2027</image:title>
      <image:caption>Volcom Hydro Riding Mens Hoodie 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-insulated-mens-ski-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Insulated_Mens_Ski_Pant_2027-0-H.webp?v=1793587800</image:loc>
      <image:title>Rossignol Clothing Insulated Mens Ski Pant 2027</image:title>
      <image:caption>Rossignol Insulated Mens Ski Pant 2027 - Mens Apparel - Winter 26/27 - Mns Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-insulated-womens-ski-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Insulated_Womens_Ski_Pant_2027-0-H.webp?v=1793587814</image:loc>
      <image:title>Rossignol Clothing Insulated Womens Ski Pant 2027</image:title>
      <image:caption>Rossignol Insulated Womens Ski Pant 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/giro-sport-design-jackson-w-mips-helmet</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Giro_Jackson_W_MIPS_Helmet-0-H.webp?v=1793587830</image:loc>
      <image:title>Giro Sport Design Jackson W MIPS Helmet</image:title>
      <image:caption>Giro Jackson W MIPS Helmet - Goggles and Helmets - Winter 26/27 - Helmets-Womens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-jade-womens-vest-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Jade_Womens_Vest_2027-0-H.webp?v=1793587839</image:loc>
      <image:title>Helly Hansen Jade Womens Vest 2027</image:title>
      <image:caption>Helly Hansen Jade Womens Vest 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/willis-junior-season-tune-pass</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Willi_s_Junior_Season_Tune_Pass-H.webp?v=1793587857</image:loc>
      <image:title>Willi&apos;s Junior Season Tune Pass</image:title>
      <image:caption>Willi&apos;s Junior Season Tune Pass</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-kactusbunch-tall-beanie</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Kactusbunch_Tall_Beanie-0-H.webp?v=1793587865</image:loc>
      <image:title>Burton Kactusbunch Tall Beanie</image:title>
      <image:caption>Burton Kactusbunch Tall Beanie - Soft Accessories - Winter 26/27 - Beanies - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-kicker-junior-pants-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-kleveland-mens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Kleveland_Mens_Pant_2027-0-H.webp?v=1793587908</image:loc>
      <image:title>Volcom Kleveland Mens Pant 2027</image:title>
      <image:caption>Volcom Kleveland Mens Pant 2027 - Mens Apparel - Winter 26/27 - Mns Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-knockout-logo-premium-heavyweight-pullover-hoody-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Knockout_Logo_Premium_Heavyweight_Pullover_Hoody_2027-0-H.webp?v=1793587919</image:loc>
      <image:title>686 Knockout Logo Premium Heavyweight Pullover Hoody 2027</image:title>
      <image:caption>686 Knockout Logo Premium Heavyweight Pullover Hoody 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/head-kore-88-ti-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Head_Kore_88_Ti_Skis_2027-0-H.webp?v=1793587929</image:loc>
      <image:title>Head Kore 88 Ti Skis 2027</image:title>
      <image:caption>Head Kore 88 Ti Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/arbor-kuro-neko-decon-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Arbor_Kuro_Neko_Decon_Snowboard_2027-0-H.webp?v=1793587938</image:loc>
      <image:title>Arbor Kuro Neko Decon Snowboard 2027</image:title>
      <image:caption>Arbor Kuro Neko Decon snowboard, top and base view with a white top and a light green base with the white Arbor name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-leader-junior-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-leader-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/zipfit-legacy-footbed</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/ZipFit_Legacy_Footbed-0-H.webp?v=1793587973</image:loc>
      <image:title>ZipFit Legacy Footbed</image:title>
      <image:caption>ZipFit Legacy footbed in brown leather, top and bottom view of the pair showing the ZipFit name and a perforated cork underside.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-legendary-mens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Legendary_Mens_Pant_2027-0-H.webp?v=1793587982</image:loc>
      <image:title>Helly Hansen Legendary Mens Pant 2027</image:title>
      <image:caption>Helly Hansen Legendary Mens Pant 2027 - Mens Apparel - Winter 26/27 - Mns Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-lifa-active-womens-crew-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Lifa_Active_Womens_Crew_2027-0-H.webp?v=1793587998</image:loc>
      <image:title>Helly Hansen Lifa Active Womens Crew 2027</image:title>
      <image:caption>Helly Hansen Lifa Active Womens Crew 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-limelight-boa-snowboard-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Limelight_Boa_Snowboard_Boots_2027-0-H.webp?v=1793588007</image:loc>
      <image:title>Burton Limelight Boa Snowboard Boots 2027</image:title>
      <image:caption>Burton Limelight Boa women&apos;s snowboard boot in pink and black with a white sole, side view showing two Boa dials. Available at Willi&apos;s Snowboard Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-lola-junior-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/axis-luna-jr-poles-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Axis_Luna_Jr_Poles_2027-0-H.webp?v=1793588047</image:loc>
      <image:title>Axis Luna Jr Poles 2027</image:title>
      <image:caption>Axis Luna junior ski poles in pink, a single pole with a black grip and strap and the label beside it, with a small basket.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-luxe-womens-sweater-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/dynastar-m-cross-88-open-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Dynastar_M-Cross_88_Open_Skis_2027-0-H.webp?v=1793588061</image:loc>
      <image:title>Dynastar M-Cross 88 Open Skis 2027</image:title>
      <image:caption>Dynastar M-Cross 88 Open Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/dynastar-m-cross-w-78-skis-with-xpress-10-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Dynastar_M-Cross_W_78_Skis_with_XPress_10_Bindings_2027-0-H.webp?v=1793588067</image:loc>
      <image:title>Dynastar M-Cross W 78 Skis with XPress 10 Bindings 2027</image:title>
      <image:caption>Dynastar M-Cross W 78 Skis with XPress 10 Bindings 2027 - Skis - Winter 26/27 - Womens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/dynastar-m-cross-w-82-skis-with-xpress-11-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/dynastar-m-cross-w-88-open-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-malavita-snowboard-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Malavita_Snowboard_Bindings_2027-0-H.webp?v=1793588102</image:loc>
      <image:title>Burton Malavita Snowboard Bindings 2027</image:title>
      <image:caption>Burton Malavita snowboard binding in black with blue and green straps, angled side view of the white highback top and the base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/arbor-mantra-decon-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Arbor_Mantra_Decon_Snowboard_2027-0-H.webp?v=1793588112</image:loc>
      <image:title>Arbor Mantra Decon Snowboard 2027</image:title>
      <image:caption>Arbor Mantra Decon snowboard, top and base view with a tan top and a blue-gray base with a white sun and wave graphic.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-snowboarding-market-snowboard-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Market_Snowboard_Boots_2027-0-H.webp?v=1793588132</image:loc>
      <image:title>K2 Market Snowboard Boots 2027</image:title>
      <image:caption>K2 Market Snowboard Boots 2027 - Snowboards - Winter 26/27 - Boots-Mens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-maven-84-skis-with-m10-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Maven_84_Skis_with_M10_GW_Bindings_2027-0-H.webp?v=1793588142</image:loc>
      <image:title>Atomic Maven 84 Skis with M10 GW Bindings 2027</image:title>
      <image:caption>Atomic Maven 84 skis with M10 GW bindings in mauve and sage, top view of the pair standing on end. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-maverick-88-cti-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Maverick_88_CTI_Skis_2027-0-H.webp?v=1793588156</image:loc>
      <image:title>Atomic Maverick 88 CTI Skis 2027</image:title>
      <image:caption>Atomic Maverick 88 CTI skis in charcoal, top view of the pair standing on end with the gold Atomic logo near the tips. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-maxx-blue-jr-shift-skis-with-el-7-5-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Maxx_Blue_Jr_Shift_Skis_with_EL_7-5_Bindings_2027-0-H.webp?v=1793588166</image:loc>
      <image:title>Elan Maxx Blue Jr Shift Skis with EL 7.5 Bindings 2027</image:title>
      <image:caption>Elan Maxx Blue Jr Shift Skis with EL 7.5 Bindings 2026 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-maxx-red-junior-skis-with-el-4-5-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Maxx_Red_Junior_Skis_with_EL_4-5_GW_Bindings_2027-0-H.webp?v=1793588175</image:loc>
      <image:title>Elan Maxx Red Junior Skis with EL 4.5 GW Bindings 2027</image:title>
      <image:caption>Elan Maxx Red Junior Skis with EL 4.5 GW Bindings 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rome-mechanic-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rome_Mechanic_Snowboard_2027-0-H.webp?v=1793588184</image:loc>
      <image:title>Rome Mechanic Snowboard 2027</image:title>
      <image:caption>Rome Mechanic snowboard, top and base view in black and lime green with the large black Rome name on the base. Available at Willi&apos;s Snowboard Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/willis-mega-tuning-pass</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Willi_s_Mega_Tuning_Pass-H.webp?v=1793588191</image:loc>
      <image:title>Willi&apos;s Mega Tuning Pass</image:title>
      <image:caption>Willi&apos;s Mega Tuning Pass</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-mid-layer-stretch-mens-halfzip-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Mid_Layer_Stretch_Mens_Halfzip_2027-0-H.webp?v=1793588219</image:loc>
      <image:title>Rossignol Clothing Mid Layer Stretch Mens Halfzip 2027</image:title>
      <image:caption>Rossignol Mid Layer Stretch Mens Halfzip 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-mid-layer-stretch-womens-halfzip-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Mid_Layer_Stretch_Womens_Halfzip_2027-0-H.webp?v=1793588233</image:loc>
      <image:title>Rossignol Clothing Mid Layer Stretch Womens Halfzip 2027</image:title>
      <image:caption>Rossignol Mid Layer Stretch Womens Halfzip 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-mindbender-85-quikclik-skis-with-m3-11-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Mindbender_85_QuikClikSkis_with_M3_11_Bindings_2027-0-H.webp?v=1793588243</image:loc>
      <image:title>K2 Mindbender 85 QuikClik Skis with M3 11 Bindings 2027</image:title>
      <image:caption>K2 Mindbender 85 QuikClikSkis with M3 11 Bindings 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-mindbender-85-w-quikclik-skis-with-m3-10-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Mindbender_85_W_QuikClik_Skis_with_M3_10_Bindings_2027-0-H.webp?v=1793588250</image:loc>
      <image:title>K2 Mindbender 85 W QuikClik Skis with M3 10 Bindings 2027</image:title>
      <image:caption>K2 Mindbender 85 W QuikClik Skis with M3 10 Bindings 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-mindbender-88-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Mindbender_88_Skis_2027-0-H.webp?v=1793588257</image:loc>
      <image:title>K2 Mindbender 88 Skis 2027</image:title>
      <image:caption>K2 Mindbender 88 Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-mindbender-90-quikclik-skis-with-m3-11-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Mindbender_90_QuikClik_Skis_with_M3_11_Bindings_2027-0-H.webp?v=1793588265</image:loc>
      <image:title>K2 Mindbender 90 QuikClik Skis with M3 11 Bindings 2027</image:title>
      <image:caption>K2 Mindbender 90 QuikClik Skis with M3 11 Bindings 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rome-minishred-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rome_Minishred_Snowboard_2027-0-H.webp?v=1793588272</image:loc>
      <image:title>Rome Minishred Snowboard 2027</image:title>
      <image:caption>Rome Minishred kids&apos; snowboard, top and base view with a blue sky and cartoon graphic and the Rome name on a banner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-moonlit-pile-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Moonlit_Pile_Womens_Jacket_2027-0-H.webp?v=1793588297</image:loc>
      <image:title>Helly Hansen Moonlit Pile Womens Jacket 2027</image:title>
      <image:caption>Helly Hansen Moonlit Pile Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/giro-sport-design-neo-ii-w-mips-helmet</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Giro_Neo_II_W_MIPS_Helmet-0-H.webp?v=1793588321</image:loc>
      <image:title>Giro Sport Design Neo II W MIPS Helmet</image:title>
      <image:caption>Giro Neo II W MIPS Helmet - Goggles and Helmets - Winter 26/27 - Helmets-Womens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-nexus-120-boa-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Nexus_120_Boa_Ski_Boots_2027-0-H.webp?v=1793588331</image:loc>
      <image:title>Atomic Nexus 120 Boa Ski Boots 2027</image:title>
      <image:caption>Atomic Nexus 120 Boa ski boot in dark teal with black buckles and a Boa dial, side view of the hike-and-ski boot. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-nexus-95-w-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Nexus_95_W_Ski_Boots_2027-0-H.webp?v=1793588339</image:loc>
      <image:title>Atomic Nexus 95 W Ski Boots 2027</image:title>
      <image:caption>Atomic Nexus 95 W women&apos;s ski boot in black with a lavender upper, side view of the hike-and-ski boot with the Mimic label.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-nwrk-20k-baggy-mens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_NWRK_20K_Baggy_Mens_Pant_2027-0-H.webp?v=1793588354</image:loc>
      <image:title>Volcom NWRK 20K Baggy Mens Pant 2027</image:title>
      <image:caption>Volcom NWRK 20K Baggy Mens Pant 2027 - Mens Apparel - Winter 26/27 - Mns Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-olympia-junior-pants-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-orb-toddler-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Orb_Toddler_Jacket_2027-0-H.webp?v=1793588383</image:loc>
      <image:title>Obermeyer Orb Toddler Jacket 2027</image:title>
      <image:caption>Obermeyer Orb Toddler Jacket 2027 - Toddler Apparel - Winter 26/27 - Toddler Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-outerlimits-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Outerlimits_Insulated_Mens_Jacket_2027-0-H.webp?v=1793588395</image:loc>
      <image:title>Rossignol Clothing Outerlimits Insulated Mens Jacket 2027</image:title>
      <image:caption>Rossignol Outerlimits Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-outerlimits-insulated-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Outerlimits_Insulated_Womens_Jacket_2027-0-H.webp?v=1793588406</image:loc>
      <image:title>Rossignol Clothing Outerlimits Insulated Womens Jacket 2027</image:title>
      <image:caption>Rossignol Outerlimits Insulated Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-outline-shell-womens-anorak-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Outline_Shell_Womens_Anorak_2027-0-H.webp?v=1793588415</image:loc>
      <image:title>686 Outline Shell Womens Anorak 2027</image:title>
      <image:caption>686 Outime Shell Womens Anorak 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-outline-shell-womens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Outline_Shell_Womens_Pant_2027-0-H.webp?v=1793588424</image:loc>
      <image:title>686 Outline Shell Womens Pant 2027</image:title>
      <image:caption>686 Outline Shell Womens Pant 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/k2-snowboarding-passport-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/K2_Passport_Snowboard_2027-0-H.webp?v=1793588433</image:loc>
      <image:title>K2 Passport Snowboard 2027</image:title>
      <image:caption>K2 Passport Snowboard 2027 - Snowboards - Winter 26/27 - Boards-Mens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/blizzard-pearl-jr-130-140-skis-with-fdt-7-bindiings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Blizzard_Pearl_Jr_130-140_Skis_with_FDT_7_Bindiings_2027-0-H.webp?v=1793588441</image:loc>
      <image:title>Blizzard Pearl Jr (130-140) Skis with FDT 7 Bindiings 2027</image:title>
      <image:caption>Blizzard Pearl Jr (130-140) Skis 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/blizzard-pearl-jr-70-120-skis-with-fdt-4-5-bindiings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Blizzard_Pearl_Jr_70-120_Skis_with_FDT_4-5_Bindiings_2027-0-H.webp?v=1793588451</image:loc>
      <image:title>Blizzard Pearl Jr (70-120)  Skis with FDT 4.5 Bindiings 2027</image:title>
      <image:caption>Blizzard Pearl Jr (70-120) Skis 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/dc-phase-boa-womens-snowboard-boots</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-pollock-baggy-womens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Pollock_Baggy_Womens_Pant_2027-0-H.webp?v=1793588479</image:loc>
      <image:title>Volcom Pollock Baggy Womens Pant 2027</image:title>
      <image:caption>Volcom Pollock Baggy Womens Pant 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/dc-premier-hybrid-snowboard-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-promachine-3-85-w-gw-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Promachine_3_85_W_GW_Ski_Boots_2027-0-H.webp?v=1793588496</image:loc>
      <image:title>Nordica USA Promachine 3 85 W GW Ski Boots 2027</image:title>
      <image:caption>Nordica Promachine 3 85 W GW Ski Boots 2027 - Ski Boots - Winter 26/27 - Womens Ski Boots - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-promachine-3-90-gw-ski-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Promachine_3_90_GW_Ski_Boots_2027-0-H.webp?v=1793588506</image:loc>
      <image:title>Nordica USA Promachine 3 90 GW Ski Boots 2027</image:title>
      <image:caption>Nordica Promachine 3 90 GW Ski Boots 2027 - Ski Boots - Winter 26/27 - Mens Ski Boots - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-propulsion-junior-pants-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/head-pure-joy-skis-with-joy-9-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Head_Pure_Joy_Skis_with_Joy_9_GW_Bindings_2027-0-H.webp?v=1793588520</image:loc>
      <image:title>Head Pure Joy Skis with Joy 9 GW Bindings 2027</image:title>
      <image:caption>Head Pure Joy Skis with Joy 9 GW Bindings 2027 - Skis - Winter 26/27 - Womens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-quarter-zip-polar-fleece-womens-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Quarter_Zip_Polar_Fleece_Womens_2027-0-H.webp?v=1793588545</image:loc>
      <image:title>Rossignol Clothing Quarter Zip Polar Fleece Womens 2027</image:title>
      <image:caption>Rossignol Quarter Zip Polar Fleece Womens 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-raze-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Raze_Mens_Jacket_2027-0-H.webp?v=1793588567</image:loc>
      <image:title>Obermeyer Raze Mens Jacket 2027</image:title>
      <image:caption>Obermeyer Raze Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-rc-ace-junior-skis-with-jrs-el-4-5-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_RC_Ace_Junior_Skis_with_JRS_EL_4-5_GW_Bindings_2027-0-H.webp?v=1793588579</image:loc>
      <image:title>Elan RC Ace Junior Skis with JRS EL 4.5 GW Bindings 2027</image:title>
      <image:caption>Elan RC Ace Junior Skis with JRS EL 4.5 GW Bindings 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-rc-ace-junior-skis-with-jrs-el-7-5-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_RC_Ace_Junior_Skis_with_JRS_EL_7-5_GW_Bindings_2027-0-H.webp?v=1793588587</image:loc>
      <image:title>Elan RC Ace Junior Skis with JRS EL 7.5 GW Bindings 2027</image:title>
      <image:caption>Elan RC Ace Junior Skis with JRS EL 7.5 GW Bindings 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/arbor-red-gerard-am-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Arbor_Red_Gerard_Am_Snowboard_2027-0-H.webp?v=1793588611</image:loc>
      <image:title>Arbor Red Gerard Am Snowboard 2027</image:title>
      <image:caption>Arbor Red Gerard Am snowboard, top and base view with a black top, a red center stripe and a bright red base with the black Arbor name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-redster-trunk-130l-wheeled-luggage</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Redster_Trunk_130L_Wheeled_Luggage-H.webp?v=1793588647</image:loc>
      <image:title>Atomic Redster Trunk 130L Wheeled Luggage</image:title>
      <image:caption>Atomic Redster Trunk 130L wheeled luggage in red, front view of the large travel bag with wheels, a handle and the Atomic name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-reflect-toddler-1-2-zip-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rome-rene-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rome_Rene_Snowboard_2027-0-H.webp?v=1793588680</image:loc>
      <image:title>Rome Rene Snowboard 2027</image:title>
      <image:caption>Rome Rene snowboard, top and base view in white with a gold and brown flame graphic on the base. Available at Willi&apos;s Snowboard Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-reserve-2l-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Reserve_2L_Insulated_Mens_Jacket_2027-0-H.webp?v=1793588694</image:loc>
      <image:title>Burton Reserve 2L Insulated Mens Jacket 2027</image:title>
      <image:caption>Burton Reserve 2L Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-reserve-2l-mens-pants-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Reserve_2L_Mens_Pants_2027-0-H.webp?v=1793588709</image:loc>
      <image:title>Burton Reserve 2L Mens Pants 2027</image:title>
      <image:caption>Burton Reserve 2L Mens Pants 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-revent-jr-telescopic-poles-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Revent_Jr_Telescopic_Poles_2027-0-H.webp?v=1793588720</image:loc>
      <image:title>Atomic Revent Jr Telescopic Poles 2027</image:title>
      <image:caption>Atomic Revent Jr telescopic poles in blue-gray and white, a pair of adjustable junior poles with black grips and straps.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-revent-lite-poles-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Revent_Lite_Poles_2027-0-H.webp?v=1793588734</image:loc>
      <image:title>Atomic Revent Lite Poles 2027</image:title>
      <image:caption>Atomic Revent Lite poles in black, a pair standing upright with a close-up of the grip, the strap and the basket. Available at Willi&apos;s Ski Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-revent-m-hd-photo-goggles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Revent_M_HD_Photo_Goggles-0-H.webp?v=1793588743</image:loc>
      <image:title>Atomic Revent M HD Photo Goggles</image:title>
      <image:caption>Atomic Revent M HD Photo goggles with a gold mirrored lens, front view of the black frame and the gray strap. Come in to Willi&apos;s Ski and Board.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-revent-visor-photo-helmet</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Revent_Visor_Photo_Helmet-0-H.webp?v=1793588752</image:loc>
      <image:title>Atomic Revent Visor Photo Helmet</image:title>
      <image:caption>Atomic Revent visor photo helmet in black with a pink and orange mirrored visor flipped up, angled front view with the chin strap.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-ripstick-84-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Ripstick_84_Skis_2027-0-H.webp?v=1793588767</image:loc>
      <image:title>Elan Ripstick 84 Skis 2027</image:title>
      <image:caption>Elan Ripstick 84 Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-ripstick-84-w-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Ripstick_84_W_Skis_2027-0-H.webp?v=1793588774</image:loc>
      <image:title>Elan Ripstick 84 W Skis 2027</image:title>
      <image:caption>Elan Ripstick 84 W Skis 2027 - Skis - Winter 26/27 - Womens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-ripstick-88-black-edition-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Ripstick_88_Black_Edition_Skis_2027-0-H.webp?v=1793588781</image:loc>
      <image:title>Elan Ripstick 88 Black Edition Skis 2027</image:title>
      <image:caption>Elan Ripstick 88 Black Edition Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-ripstick-88-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Ripstick_88_Skis_2027-0-H.webp?v=1793588789</image:loc>
      <image:title>Elan Ripstick 88 Skis 2027</image:title>
      <image:caption>Elan Ripstick 88 Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-ripstick-88-w-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Ripstick_88_W_Skis_2027-0-H.webp?v=1793588802</image:loc>
      <image:title>Elan Ripstick 88 W Skis 2027</image:title>
      <image:caption>Elan Ripstick 88 W Skis 2027 - Skis - Winter 26/27 - Womens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-ripstick-96-black-edition-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Ripstick_96_Black_Edition_Skis_2027-0-H.webp?v=1793588809</image:loc>
      <image:title>Elan Ripstick 96 Black Edition Skis 2027</image:title>
      <image:caption>Elan Ripstick 96 Black Edition Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-rival-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-rochrun-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Rochrun_Insulated_Mens_Jacket_2027-0-H.webp?v=1793588825</image:loc>
      <image:title>Rossignol Clothing Rochrun Insulated Mens Jacket 2027</image:title>
      <image:caption>Rossignol Rochrun Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-rochrun-insulated-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Rochrun_Insulated_Womens_Jacket_2027-0-H.webp?v=1793588837</image:loc>
      <image:title>Rossignol Clothing Rochrun Insulated Womens Jacket 2027</image:title>
      <image:caption>Rossignol Rochrun Insulated Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/thule-roundtrip-single-ski-bag</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/ThuleRoundTrip_Single_Ski_Bag.webp?v=1793588856</image:loc>
      <image:title>Thule RoundTrip Single Ski Bag</image:title>
      <image:caption>Thule RoundTrip Single Ski Bag | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/thule-roundtrip-snowboard-bag</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Thule_RoundTrip_Snowboard_Bag-H.webp?v=1793588864</image:loc>
      <image:title>Thule RoundTrip Snowboard Bag</image:title>
      <image:caption>Thule RoundTrip snowboard bag in black with a tan stripe, side view of the padded board bag with the Thule logo and a carry handle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-ruler-boa-snowboard-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Ruler_Boa_SB_Boots_2023.webp?v=1793588878</image:loc>
      <image:title>Burton Ruler Boa Snowboard Boots 2027</image:title>
      <image:caption>Burton Ruler Boa Snowboard Boots 2027 | available at Willi&apos;s Ski and Board shops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-santa-ana-80-s-skis-with-jr-7-0-fdt-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Santa_Ana_80_S_Skis_with_M_7-0_Bindings_2027-0-H.webp?v=1793588886</image:loc>
      <image:title>Nordica USA Santa Ana 80 S Skis with JR 7.0 FDT Bindings 2027</image:title>
      <image:caption>Nordica Santa Ana 80 S Skis with M 7.0 Bindings 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-schatzi-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/sportube-series-2-double-ski-case</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/SporTube_Series_2_Double_Ski_Case-H.webp?v=1793588931</image:loc>
      <image:title>SporTube Series 2 Double Ski Case</image:title>
      <image:caption>SporTube Series 2 double ski case in black, angled view of the long hard case with a top handle and a small wheel at the bottom.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-shelter-3d-stretch-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Shelter_3D_Stretch_Womens_Jacket_2027-0-H.webp?v=1793588963</image:loc>
      <image:title>Volcom Shelter 3D Stretch Womens Jacket 2027</image:title>
      <image:caption>Volcom Shelter 3D Stretch Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-sherpa-womens-hoody-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Sherpa_Womens_Hoody_2027-0-H.webp?v=1793588972</image:loc>
      <image:title>686 Sherpa Womens Hoody 2027</image:title>
      <image:caption>686 Sherpa Womens Hoody 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/northside-triple-t-shiloh-womens-boot</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Northside_-_Triple_T_Shiloh_Womens_Boot-H.webp?v=1793588980</image:loc>
      <image:title>Northside / Triple T Shiloh Womens Boot</image:title>
      <image:caption>Northside Triple T Shiloh women&apos;s boot in tan suede with a faux fur collar and a black rubber lower, side view of the lace-up winter boot.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/arbor-sin-nombre-snowboard</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Arbor_Sin_Nombre_Snowboard_2027-0-H.webp?v=1793588988</image:loc>
      <image:title>Arbor Sin Nombre Snowboard 2027</image:title>
      <image:caption>Arbor Sin Nombre snowboard, top and base view with a black top and an olive green base with the white Arbor name and box logo.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-ski-bag-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Ski_Bag_2027-0-H.webp?v=1793588995</image:loc>
      <image:title>Atomic Ski Bag 2027</image:title>
      <image:caption>Atomic ski bag in tan and black, side view of the long padded bag with a shoulder strap, a top handle and a drawcord end.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/atomic-ski-sleeve-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Atomic_Ski_Sleeve_2027-0-H.webp?v=1793589001</image:loc>
      <image:title>Atomic Ski Sleeve 2027</image:title>
      <image:caption>Atomic ski sleeve in tan and black, side view of the long ski bag with a shoulder strap, a top handle and a drawcord end.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rome-slapstick-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rome_Slapstick_Snowboard_2027-0-H.webp?v=1793589019</image:loc>
      <image:title>Rome Slapstick Snowboard 2027</image:title>
      <image:caption>Rome Slapstick snowboard, top and base view with a dark green top and a pink and purple base with the large Rome name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-slash-junior-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-slopeside-puffer-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Slopeside_Puffer_Womens_Jacket_2027-0-H.webp?v=1793589034</image:loc>
      <image:title>Obermeyer Slopeside Puffer Womens Jacket 2027</image:title>
      <image:caption>Obermeyer Slopeside Puffer Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-smarty-3-in-1-cargo-womens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Smarty_3-in-1_Cargo_Womens_Pant_2027-0-H.webp?v=1793589046</image:loc>
      <image:title>686 Smarty 3-in-1 Cargo Womens Pant 2027</image:title>
      <image:caption>686 Smarty 3-in-1 Cargo Womens Pant 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-smarty-3-in-1-form-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Smarty_3-in-1_Form_Mens_Jacket_2027-0-H.webp?v=1793589055</image:loc>
      <image:title>686 Smarty 3-in-1 Form Mens Jacket 2027</image:title>
      <image:caption>686 Smarty 3-in-1 Form Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-smarty-3-in-1-rodeo-3l-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Smarty_3-in-1_Rodeo_3L_Mens_Jacket_2027-0-H.webp?v=1793589065</image:loc>
      <image:title>686 Smarty 3-in-1 Rodeo 3L Mens Jacket 2027</image:title>
      <image:caption>686 Smarty 3-in-1 Rodeo 3L Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-snoverall-toddler-bib-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Snoverall_Toddler_Bib_Pant_2027-0-H.webp?v=1793589083</image:loc>
      <image:title>Obermeyer Snoverall Toddler Bib Pant 2027</image:title>
      <image:caption>Obermeyer Snoverall Toddler Bib Pant 2027 - Toddler Apparel - Winter 26/27 - Toddler Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-snow-billow-mens-pant</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Snow_Billow_Mens_Pant-0-H.webp?v=1793589093</image:loc>
      <image:title>Volcom Snow Billow Mens Pant</image:title>
      <image:caption>Volcom Snow Billow Mens Pant - Mens Apparel - Winter 26/27 - Mns Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-speedmachine-j2-jr-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Speedmachine_J2_Jr_Boots_2027-0-H.webp?v=1793589135</image:loc>
      <image:title>Nordica USA Speedmachine J2 Jr Boots 2027</image:title>
      <image:caption>Nordica Speedmachine J2 Jr Boots 2027 - Ski Boots - Winter 26/27 - Junior Ski Boots - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-speedmachine-j4-jr-boots-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Speedmachine_J4_Jr_Boots_2027-0-H.webp?v=1793589147</image:loc>
      <image:title>Nordica USA Speedmachine J4 Jr Boots 2027</image:title>
      <image:caption>Nordica Speedmachine J4 Jr Boots 2027 - Ski Boots - Winter 26/27 - Junior Ski Boots - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-spirit-insulated-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Spirit_Insulated_Womens_Jacket_2027-0-H.webp?v=1793589160</image:loc>
      <image:title>686 Spirit Insulated Womens Jacket 2027</image:title>
      <image:caption>686 Spirit Insulated Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-st-moritz-insulated-2-0-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_St-_Moritz_Insulated_2-0_Womens_Jacket_2027-0-H.webp?v=1793589216</image:loc>
      <image:title>Helly Hansen St. Moritz Insulated 2.0 Womens Jacket 2027</image:title>
      <image:caption>Helly Hansen St. Moritz Insulated 2.0 Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-staci-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Staci_Womens_Jacket_2027-0-H.webp?v=1793589226</image:loc>
      <image:title>Rossignol Clothing Staci Womens Jacket 2027</image:title>
      <image:caption>Rossignol Staci Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-starr-junior-skis-with-el-4-5-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Starr_Junior_Skis_with_EL_4-5_GW_Bindings_2027-0-H.webp?v=1793589237</image:loc>
      <image:title>Elan Starr Junior Skis with EL 4.5 GW Bindings 2027</image:title>
      <image:caption>Elan Starr Junior Skis with EL 4.5 GW Bindings 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-starr-junior-skis-with-el-7-5-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Starr_Junior_Skis_with_EL_7-5_GW_Bindings_2027-0-H.webp?v=1793589244</image:loc>
      <image:title>Elan Starr Junior Skis with EL 7.5 GW Bindings 2027</image:title>
      <image:caption>Elan Starr Junior Skis with EL 7.5 GW Bindings 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-steele-insulated-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Steele_Insulated_Womens_Jacket_2027-0-H.webp?v=1793589254</image:loc>
      <image:title>Volcom Steele Insulated Womens Jacket 2027</image:title>
      <image:caption>Volcom Steele Insulated Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-steilhang-2-0-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Steilhang_2-0_Mens_Jacket_2027-0-H.webp?v=1793589261</image:loc>
      <image:title>Helly Hansen Steilhang 2.0 Mens Jacket 2027</image:title>
      <image:caption>Helly Hansen Steilhang 2.0 Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-step-on-genesis-re-flex-snowboard-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Step_On_Genesis_ReFlex_Snowboard_Bindings_2027-0-H.webp?v=1793589269</image:loc>
      <image:title>Burton Step On Genesis Re:Flex Snowboard Bindings 2027</image:title>
      <image:caption>Burton Step On Genesis Re:Flex snowboard binding in black, angled side view of the highback and the step-in base without straps.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/volcom-stoned-womens-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Volcom_Stoned_Womens_Pant_2027-0-H.webp?v=1793589279</image:loc>
      <image:title>Volcom Stoned Womens Pant 2027</image:title>
      <image:caption>Volcom Stoned Womens Pant 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-strawpile-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Strawpile_Insulated_Mens_Jacket_2027-0-H.webp?v=1793589289</image:loc>
      <image:title>Rossignol Clothing Strawpile Insulated Mens Jacket 2027</image:title>
      <image:caption>Rossignol Strawpile Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-strawpile-insulated-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Strawpile_Insulated_Womens_Jacket_2027-0-H.webp?v=1793589301</image:loc>
      <image:title>Rossignol Clothing Strawpile Insulated Womens Jacket 2027</image:title>
      <image:caption>Rossignol Strawpile Insulated Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-strawpile-insulated-womens-pants-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Strawpile_Insulated_Womens_Pants_2027-0-H.webp?v=1793589313</image:loc>
      <image:title>Rossignol Clothing Strawpile Insulated Womens Pants 2027</image:title>
      <image:caption>Rossignol Strawpile Insulated Womens Pants 2027 - Womens Apparel - Winter 26/27 - Lds Insul. Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/head-supershape-e-rally-skis-with-protector-evo-11-gw-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Head_Supershape_E-Rally_Skis_with_Protector_Evo_11_GW_Bindings_2027-0-H.webp?v=1793589323</image:loc>
      <image:title>Head Supershape E-Rally Skis with Protector Evo 11 GW Bindings 2027</image:title>
      <image:caption>Head Supershape E-Rally Skis with Protector Evo 11 GW Bindings 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-surface-junior-1-2-zip-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-swift-3-in1-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Swift_3_in1_Mens_Jacket_2027-0-H.webp?v=1793589342</image:loc>
      <image:title>Helly Hansen Swift 3 in1 Mens Jacket 2027</image:title>
      <image:caption>Helly Hansen Swift 3 in1 Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-team-am-4-5-70-120-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Team_AM_4-5_70-120_Skis_2027-0-H.webp?v=1793589371</image:loc>
      <image:title>Nordica USA Team AM 4.5 (70-120) Skis 2027</image:title>
      <image:caption>Nordica Team AM 4.5 (70-120) Skis 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-team-am-7-0-130-140-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Team_AM_7-0_130-140_Skis_2027-0-H.webp?v=1793589378</image:loc>
      <image:title>Nordica USA Team AM 7.0 (130-140) Skis 2027</image:title>
      <image:caption>Nordica Team AM 7.0 (130-140) Skis 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-toddler-cubby-ski-mitten-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/line-skis-tom-wallisch-pro-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Line_Tom_Wallisch_Pro_Skis_2027-0-H.webp?v=1793589408</image:loc>
      <image:title>Line Skis Tom Wallisch Pro Skis 2027</image:title>
      <image:caption>Line Tom Wallisch Pro Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/dakine-tour-snowboard-bag</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/DaKine_Tour_Snowboard_Bag_2022-23-H.webp?v=1793589423</image:loc>
      <image:title>Dakine Tour Snowboard Bag</image:title>
      <image:caption>Dakine Tour snowboard bag in black, angled view of the padded board bag lying flat with a side pocket and the Dakine name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-tuscany-ii-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Tuscany_II_Womens_Jacket_2027-0-H.webp?v=1793589438</image:loc>
      <image:title>Obermeyer Tuscany II Womens Jacket 2027</image:title>
      <image:caption>Obermeyer Tuscany II Womens Jacket 2027 - Womens Apparel - Winter 26/27 - Lds Parka - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-unleashed-90-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Unleashed_90_Skis_2027-0-H.webp?v=1793589447</image:loc>
      <image:title>Nordica USA Unleashed 90 Skis 2027</image:title>
      <image:caption>Nordica Unleashed 90 Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/nordica-usa-unleashed-98-ca-skis-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
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      <image:title>Nordica USA Unleashed 98 Ca Skis 2027</image:title>
      <image:caption>Nordica Unleashed 98 Ca Skis 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
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    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Nordica_Unleashed_J_7-0_Skis_2027-0-H.webp?v=1793589461</image:loc>
      <image:title>Nordica USA Unleashed J Skis with FDT 7.0 Bindings 2027</image:title>
      <image:caption>Nordica Unleashed J 7.0 Skis 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
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    <loc>https://www.willisskiandboard.com/products/arbor-utility-snowboard-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Arbor_Utility_Snowboard_Bindings_2027-0-H.webp?v=1793589469</image:loc>
      <image:title>Arbor Utility Snowboard Bindings 2027</image:title>
      <image:caption>Arbor Utility snowboard binding in black, angled side view of the tall highback, the two black straps and the base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-vanqysh-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rossignol-clothing-velika-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rossignol_Velika_Insulated_Mens_Jacket_2027-0-H.webp?v=1793589484</image:loc>
      <image:title>Rossignol Clothing Velika Insulated Mens Jacket 2027</image:title>
      <image:caption>Rossignol Velika Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-versalite-mens-1-2-zip-fleece-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Versalite_Mens_1-2_Zip_Fleece_2027-0-H.webp?v=1793589495</image:loc>
      <image:title>Helly Hansen Versalite Mens 1/2 Zip Fleece 2027</image:title>
      <image:caption>Helly Hansen Versalite Mens 1/2 Zip Fleece 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/helly-hansen-versalite-womens-1-2-zip-fleece-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Helly_Hansen_Versalite_Womens_1-2_Zip_Fleece_2027-0-H.webp?v=1793589503</image:loc>
      <image:title>Helly Hansen Versalite Womens 1/2 Zip Fleece 2027</image:title>
      <image:caption>Helly Hansen Versalite Womens 1/2 Zip Fleece 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-vida-womens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-vivid-1-2-zip-womens-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/obermeyer-volt-toddler-bib-pant-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Obermeyer_Volt_Toddler_Bib_Pant_2027-0-H.webp?v=1793589523</image:loc>
      <image:title>Obermeyer Volt Toddler Bib Pant 2027</image:title>
      <image:caption>Obermeyer Volt Toddler Bib Pant 2027 - Toddler Apparel - Winter 26/27 - Toddler Pants - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/gnu-wagyu-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Gnu_Wagyu_Snowboard_2027-0-H.webp?v=1793589531</image:loc>
      <image:title>Gnu Wagyu Snowboard 2027</image:title>
      <image:caption>Gnu Wagyu Snowboard 2027 - Snowboards - Winter 26/27 - Boards-Mens - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/line-skis-wallisch-shorty-7-0-skis-with-fdt-7-0-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Line_Wallisch_Shorty_7-0_Skis_with_FDT_7-0_Bindings_2027-0-H.webp?v=1793589540</image:loc>
      <image:title>Line Skis Wallisch Shorty 7.0 Skis with FDT 7.0 Bindings 2027</image:title>
      <image:caption>Line Wallisch Shorty 7.0 Skis with FDT 7.0 Bindings 2027 - Skis - Winter 26/27 - Junior Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/rome-warden-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Rome_Warden_Snowboard_2027-0-H.webp?v=1793589548</image:loc>
      <image:title>Rome Warden Snowboard 2027</image:title>
      <image:caption>Rome Warden snowboard, top and base view in dark green and lime with the large black Rome name on the base. Available at Willi&apos;s Snowboard Shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-waterproof-mens-hoody-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Waterproof_Mens_Hoody_2027-0-H.webp?v=1793589559</image:loc>
      <image:title>686 Waterproof Mens Hoody 2027</image:title>
      <image:caption>686 Waterproof Mens Hoody 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-waterproof-mens-team-hoody-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Waterproof_Mens_Team_Hoody_2027-0-H.webp?v=1793589570</image:loc>
      <image:title>686 Waterproof Mens Team Hoody 2027</image:title>
      <image:caption>686 Waterproof Mens Team Hoody 2027 - Mens Apparel - Winter 26/27 - Mens Sportwear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-waterproof-team-crop-womens-hoody-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Waterpoof_Team_Crop_Womens_Hoody_2027-0-H.webp?v=1793589577</image:loc>
      <image:title>686 Waterproof Team Crop Womens Hoody 2027</image:title>
      <image:caption>686 Waterpoof Team Crop Womens Hoody 2027 - Womens Apparel - Winter 26/27 - Lds Sportswear - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/leki-wcr-evo-lite-sl-trigger-poles</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Leki_WCR_Evo_Lite_SL_Trigger_Poles-0-H.webp?v=1793589587</image:loc>
      <image:title>Leki WCR Evo Lite SL Trigger Poles</image:title>
      <image:caption>Leki WCR Evo Lite SL trigger poles in red and neon yellow, a pair standing upright with the trigger grips and yellow baskets.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/elan-wingman-78-ti-hd-sx-skis-with-el-10-bindings-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Elan_Wingman_78_Ti_HD_SX_Skis_with_EL_10_Bindings_2027-0-H.webp?v=1793589613</image:loc>
      <image:title>Elan Wingman 78 Ti HD SX Skis with EL 10 Bindings 2027</image:title>
      <image:caption>Elan Wingman 78 Ti HD SX Skis with EL 10 Bindings 2027 - Skis - Winter 26/27 - Mens Skis - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/686-woodland-insulated-mens-jacket-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/686_Woodland_Insulated_Mens_Jacket_2027-0-H.webp?v=1793589634</image:loc>
      <image:title>686 Woodland Insulated Mens Jacket 2027</image:title>
      <image:caption>686 Woodland Insulated Mens Jacket 2027 - Mens Apparel - Winter 26/27 - Mens Parkas - available at Willi&apos;s Ski and Board</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/burton-yeasayer-flying-v-womens-snowboard-2027</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0621/6001/1469/files/Burton_Yeasayer_Flying_V_Womens_Snowboard_2027-0-H.webp?v=1793589657</image:loc>
      <image:title>Burton Yeasayer Flying V Womens Snowboard 2027</image:title>
      <image:caption>Burton Yeasayer Flying V women&apos;s snowboard, top and base view with a white top and a purple base with a black cat and the Burton name.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.willisskiandboard.com/products/spyder-youth-overweb-ski-gloves</loc>
    <lastmod>2026-11-03T20:00:26-05:00</lastmod>
    <changefreq>daily</changefreq>
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