{"product_id":"atomic-hawx-prime-95-boa-w-boots-2026","title":"Atomic Hawx Prime 95 Boa W Boots 2026","description":"\u003ch2\u003eThe Boot\u003c\/h2\u003e\u003cp\u003eThe \u003ca href=\"\/collections\/atomic\"\u003eAtomic Hawx Prime 95 BOA W\u003c\/a\u003e is a women's all-mountain ski boot built around two things women actually ask us for: a comfortable fit right out of the box and a closure system that takes the guesswork out of tightening. Flex 95, 100mm last, GripWalk sole, Memory Fit shell. That's the short version. The longer version is below.\u003c\/p\u003e\u003ch2\u003eWho it's For\u003c\/h2\u003e\u003cp\u003eIntermediate to advanced women skiers who want a boot that fits well on day one and gets better after a heat mold. The 100mm last is medium volume — it works well for average-width feet with a medium instep. If you're between a narrow and wide fit, this is usually the one we pull first. It's not the right call for a genuinely narrow foot or a high-volume foot. Those skiers will want to come in and try a few options side by side.\u003c\/p\u003e\u003cp\u003eThe 95 flex is real — it's not a soft boot. Skiers who are still getting comfortable on blue runs will find it a bit demanding. Strong intermediates and above will appreciate how it responds when they press forward.\u003c\/p\u003e\u003ch2\u003eFlex \u0026amp; Fit\u003c\/h2\u003e\u003cp\u003eFlex 95 sits in that honest middle ground: enough stiffness to give you power and edge feedback on steeper groomers, still forgiving enough that you're not fighting it at the end of a long day. The low cuff is cut specifically for women's calves — less bulk at the back, and the Adaptive Fit System spoiler pops out if you need a little more room in the leg. The 100mm last fits medium-width feet, and Memory Fit lets us heat-mold the full shell and cuff to your foot shape in minutes. Atomic's Memolink additive is what makes that work — the plastic actually moves up to 6mm in the forefoot and 10mm at the ankle. That's not liner foam reshaping; it's the shell itself.\u003c\/p\u003e\u003cp\u003eThe \u003ca href=\"\/pages\/ski-and-snowboard-boot-fitting\"\u003eboot fitting\u003c\/a\u003e process here matters a lot with this model. Memory Fit without a heat mold is still a good boot. With one, it's a great boot.\u003c\/p\u003e\u003ch2\u003eTech that Matters\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eBOA® H+i1 Single Pull:\u003c\/strong\u003e One dial controls the lower shell closure. It distributes pressure evenly across your forefoot and instep instead of concentrating it under two traditional buckles. Micro-adjustment goes both ways. The two 6000-series aluminum buckles on the cuff still handle cuff tension the old-fashioned way.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProlite Construction:\u003c\/strong\u003e Atomic's shell is built slim at the base, then reinforces only where it needs to — the Energy Backbone runs down each boot spine for lateral energy transfer and edge grip. The result is a lighter build than a traditional PU shell without trading away responsiveness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMimic Silver Liner:\u003c\/strong\u003e The liner uses heat-moldable plastics in the heel and ankle. It shapes to your foot through the Mimic fitting process and is asymmetrically built — left and right are genuinely different — with a 3D toe box and asym tongue. Off-the-shelf fit is already good. Heat-molded fit is noticeably better.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCantable GripWalk Sole:\u003c\/strong\u003e Compatible with both standard alpine bindings and GripWalk-compatible bindings. Actual grip on parking lot asphalt and lodge floors. Bring your bindings in and we'll check compatibility before you commit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDual-Sided Cuff Alignment:\u003c\/strong\u003e Adjustable from both sides of the cuff so we can dial in your natural stance angle. \u003c\/p\u003e\u003ch2\u003eWhy Willi's\u003c\/h2\u003e\u003cp\u003eWe've been fitting ski boots in Pittsburgh since 1970, and Atomic has been a core brand here for a long time — we're actually an Atomic Pro Center. Bring your ski socks, let us pull your foot measurements, and we'll heat-mold the Memory Fit shell on the spot. Stop in at any of our three locations and we'll get you dialed in before the season starts.\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"Black\/Dust \/ 22.5","offer_id":48856500273357,"sku":"41423000568","price":299.99,"currency_code":"USD","in_stock":true},{"title":"Black\/Dust \/ 23.5","offer_id":48856500306125,"sku":"41423000569","price":299.99,"currency_code":"USD","in_stock":true},{"title":"Black\/Dust \/ 24.5","offer_id":48856500338893,"sku":"41423000570","price":299.99,"currency_code":"USD","in_stock":true},{"title":"Black\/Dust \/ 25.5","offer_id":48856500371661,"sku":"41423000571","price":299.99,"currency_code":"USD","in_stock":true},{"title":"Black\/Dust \/ 26.5","offer_id":48856500404429,"sku":"41423000572","price":299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/6001\/1469\/files\/Atomic_Hawx_Prime_95_Boa_W_Boots_2026-0-H.webp?v=1794591017","url":"https:\/\/www.willisskiandboard.com\/products\/atomic-hawx-prime-95-boa-w-boots-2026","provider":"Willi's Ski \u0026 Board","version":"1.0","type":"link"}