{"product_id":"atomic-hawx-prime-100-boa-boots-2026","title":"Atomic Hawx Prime 100 Boa Boots 2026","description":"\u003ch2\u003eThe Boot\u003c\/h2\u003e\u003cp\u003eThe \u003ca href=\"\/collections\/atomic\"\u003eAtomic\u003c\/a\u003e Hawx Prime 100 BOA is an all-mountain ski boot built around a 100mm mid-volume last and a flex index of 100, enough response to push through a turn, forgiving enough that you're not fighting the boot all day. The BOA H+i1 closure on the lower shell handles what buckles usually do down there — micro-adjustable, bi-directional, dead-simple to dial in on the chairlift.\u003c\/p\u003e\u003cp\u003eThe shell and cuff are both heat-moldable through Atomic's Memory Fit process. That's not just the liner — the actual plastic reshapes to your foot and leg, expanding up to 6mm in the forefoot and 10mm at the ankle. Combined with the Mimic Silver Liner, which heat-molds through the heel and ankle independently, you can get a pretty dialed fit without grinding. Two 6000-series aluminum cuff buckles handle the upper, and dual-sided cuff alignment lets us fine-tune the canting to your stance.\u003c\/p\u003e\u003ch2\u003eWho it's For\u003c\/h2\u003e\u003cp\u003eThis boot is built for intermediate to solid-intermediate skiers with average-width feet — not wide, not narrow. The 100mm last fits a medium-volume foot well right out of the box, and Memory Fit takes care of the rest. If you've been renting and are ready to own a boot that actually fits, or you've been in an entry-level boot and want something with a little more feedback without a punishing flex, this is the right step up. It suits skiers who spend most of their time on groomed terrain and occasional off-piste, and who want comfort across a full day rather than a race-tuned wrap.\u003c\/p\u003e\u003ch2\u003eFlex \u0026amp; Fit\u003c\/h2\u003e\u003cp\u003eFlex 100 is a medium flex. It moves, but it doesn't fold. At speed on a groomer it gives you enough resistance to load the ski; on a slower day it won't beat you up. For reference, a flex 80 is notably softer and a flex 120 starts to feel stiff to anyone who isn't skiing aggressively. The 100 is the right number for an intermediate skier who skis a few times a season up through someone who skis regularly but isn't chasing steep lines.\u003c\/p\u003e\u003cp\u003eFit starts at that 100mm last. Memory Fit adds the ability to heat-mold both shell and cuff — something most boots at this price only do with the liner. The Mimic Silver Liner heat-molds independently through the heel and ankle for a 3D fit that cuts down on pressure points and heel lift. We do our own heat-molding in-store; plan about 30 minutes when you come in.\u003c\/p\u003e\u003ch2\u003eTech that Matters\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eBOA H+i1 Closure:\u003c\/strong\u003e Single-pull system on the lower boot. Even pressure distribution across the forefoot and instep, infinite micro-adjustment, easy release. No fumbling with a low buckle in the cold.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMemory Fit Shell and Cuff:\u003c\/strong\u003e Atomic's Memolink additive makes the plastic itself heat-moldable. The shell can open up to 6mm in the forefoot and 10mm at the ankle. It's a permanent, anatomical fit — not a temporary pack-out.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMimic Silver Liner:\u003c\/strong\u003e Heat-moldable in the heel and ankle zones. The 3D pre-molded heel and ankle design limits heel slippage before you even mold it. Fixed tongue cuts down on shin bang.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEnergy Link and Energy Backbone:\u003c\/strong\u003e Atomic's connection system between cuff and shell, adding responsiveness to what is otherwise a comfort-focused boot. It's what keeps the 100 flex feeling like a ski boot and not a slipper.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCantable GripWalk Sole:\u003c\/strong\u003e Better grip on hard surfaces than a standard alpine sole. The canting is adjustable at the sole. Bring your skis in so we can check binding compatibility — not all bindings work with GripWalk soles.\u003c\/p\u003e\u003ch2\u003eWhy Willi's\u003c\/h2\u003e\u003cp\u003eWe've been fitting ski boots in Pittsburgh for over 50 years, and boot fitting is what we do better than anyone in the area. We heat-mold liners, punch shells, adjust cant, and do custom footbeds — all in-house, at any of our three locations. Buy the boot here and we're behind you for the life of it.\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"Black\/Red \/ 27.5","offer_id":48856481431757,"sku":"41423000566","price":329.99,"currency_code":"USD","in_stock":true},{"title":"Black\/Red \/ 29.5","offer_id":48856481464525,"sku":"41423000567","price":329.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/6001\/1469\/files\/Atomic_Hawx_Prime_100_Boa_Boots_2026-0-H.webp?v=1794582984","url":"https:\/\/www.willisskiandboard.com\/products\/atomic-hawx-prime-100-boa-boots-2026","provider":"Willi's Ski \u0026 Board","version":"1.0","type":"link"}