{"product_id":"atomic-hawx-magna-90-ski-boots-2027","title":"Atomic Hawx Magna 90 Ski Boots 2027","description":"\u003ch2\u003eThe Boot\u003c\/h2\u003e\n\n\u003cp\u003eThe Hawx Magna 90 is Atomic's answer to a very common problem — a skier with a wider foot who keeps getting squeezed into boots that weren't built for them. It's got a 102mm last, a 90 flex, and a fit-first philosophy that doesn't ask you to suffer through three seasons of break-in. \u003c\/p\u003e\n\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\n\u003cp\u003eThis boot is aimed at skiers with wide or high-volume feet and larger calves who are newer to the sport — beginner-friendly enough for magic-carpet laps and early progression, but still built with real all-mountain capability as those skills develop. It's especially suited to intermediate male skiers who've struggled to find comfort in standard-width boots and need a wider forefoot and a more open cuff to match a bigger leg shape, without giving up the support needed to actually ski well.\u003c\/p\u003e\n\n\u003cp\u003eBut this isn't for you if you're a strong, aggressive skier who wants a stiff, precise race-room feel. The 90 flex is responsive enough to have a good time on groomed runs and cruise some bumps — it's just not a boot for someone charging hard off-piste who needs serious power transmission. \u003c\/p\u003e\n\n\u003ch2\u003eFlex \u0026amp; Fit\u003c\/h2\u003e\n\n\u003cp\u003eThe Magna 90 carries a 90 flex, on the softer end of the spectrum, which makes it forgiving and easy to flex forward — ideal for someone still building the strength and technique to drive a stiffer boot, and generally more comfortable for all-day wear while learning. On the fit side, this is a genuinely wide boot: a 102mm last built specifically for wide and high-volume feet, paired with a tulip-shaped, open cuff designed to comfortably fit larger calves. Between the wide last, the adaptive cuff, and the heat-moldable liner, it's built to solve fit problems at the forefoot, midfoot, and calf all at once, rather than just being \"loose\" in one dimension.\u003c\/p\u003e\n\n\u003ch2\u003eTech That Matters\u003c\/h2\u003e\n\n\u003cp\u003eAtomic built the Magna shell on their Memory Fit technology — the shell can be heat-molded to match your foot shape more closely than a standard shell. The liner is heat-moldable too, so between the two, you've got a real shot at a custom-feeling fit without the custom price tag.\u003c\/p\u003e\n\n\u003cp\u003eThe foundation is the wide, high-volume shell paired with an adaptive cuff system built for larger legs — this is what actually solves the comfort problem, since a lot of wide- or high-volume-footed skiers get squeezed not just in the forefoot but around the calf too, and a standard boot doesn't flex to accommodate that.\u003c\/p\u003e\n\n\u003cp\u003eGripWalk pads round it out, giving the boot stable, secure footing when walking around the lodge or parking lot, while the 3D Stretch Toe Box — shaped asymmetrically for the left and right foot — gives extra room and first-fit comfort right out of the box.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Willi's\u003c\/h2\u003e\n\n\u003cp\u003eWe've been fitting ski boots in the Pittsburgh area since 1970, and we do it right — heat molding, footbeds, liner fitting, all of it. Our boot fitters work on these every day of the season, not just when it's slow. Grab a pair in-store and we'll make sure the fit is dialed before you leave.\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"Black\/Slate \/ 24.5","offer_id":48848611442893,"sku":"41423000295","price":399.95,"currency_code":"USD","in_stock":true},{"title":"Black\/Slate \/ 25.5","offer_id":48848611475661,"sku":"41423000296","price":399.95,"currency_code":"USD","in_stock":true},{"title":"Black\/Slate \/ 26.5","offer_id":48848611508429,"sku":"41423000297","price":399.95,"currency_code":"USD","in_stock":true},{"title":"Black\/Slate \/ 27.5","offer_id":48848611541197,"sku":"41423000298","price":399.95,"currency_code":"USD","in_stock":true},{"title":"Black\/Slate \/ 28.5","offer_id":48848611573965,"sku":"41423000299","price":399.95,"currency_code":"USD","in_stock":true},{"title":"Black\/Slate \/ 29.5","offer_id":48848611606733,"sku":"41423000300","price":399.95,"currency_code":"USD","in_stock":true},{"title":"Black\/Slate \/ 30.5","offer_id":48848611639501,"sku":"41423000301","price":399.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/6001\/1469\/files\/Atomic_Hawx_Magna_90_Ski_Boots_2027-0-H.webp?v=1793587639","url":"https:\/\/www.willisskiandboard.com\/products\/atomic-hawx-magna-90-ski-boots-2027","provider":"Willi's Ski \u0026 Board","version":"1.0","type":"link"}